How to become a baby product wholesale distributor?

BabyLux has been a baby product distributor for over 7 years, we carry around 14 brands until now. Not only carrying baby essentials, but also education toys, introduce those brands to Asia’s country. Some of them like Nookums, Grabease, Matchstick Monkey, and you can see more in here.

Our founder found out that demand for baby product has increased, so does the need for distributors. Being a baby product wholesale distributor is quite promising - but you need to do it right - because you can achieve a fairly large profit. The reason is quite simple, babies are always been the most precious family member, parents or even grandparents would like to give the best for babies.

Our Instagram feeds.

Our Instagram feeds.

Distributors are the link between the end customers and the manufacturers of a product. As an authorized distributor you'll usually receive direct training from the manufacturer on how to use its product, and have contractual authorization to sell its products – sometimes with exclusive rights to sell the product in a particular region. This gives your customers the peace of mind knowing that they are working with a company with direct access to the manufacturer.

For those who are interested in being distributor, this is how we start..

So, how to become a baby product wholesale distributor?

Decide what you want to sell

You can distribute almost anything, but you need to be knowledgeable about the product you're selling. For us, why we decide to be a baby product wholesale distributor? Long story short, our founder see the potential in baby products, as you know BabyLux main goal is to bring both innovative and the best quality of baby products to the Asia’s retail market. At that time, our founder notice that many good products are only distribute in US or UK, even though there are some in the Asia, but it is hard to find. So you need to seek the main purpose.

Read more: Wanna be Nookums world's most famous pacifier retailer?

Build relationships

Networking is the foundation of the distribution industry. Relationships and connections will define you. Gain a deep understanding of your target market and clients to develop stronger partnerships. Keep communication open and available. No matter with the manufacturer or customer, always build a good relationships.

Create a website for your business

In addition to simple contact information, this website should describe prices and product offerings. This is especially important if you sell directly to consumers. You may need to start learning about SEO, yes, you can learn it by yourself, it takes time, but very worth to learn.

Inventory

You’ll need to have enough cash on hand to purchase sufficient inventory to launch your business. How much money that will require depends on what products you’ll be selling. Typical starting inventory needs for wholesale distributors can range from a few hundred dollars to over a million dollars’ worth of required inventory, which may need to be financed. Get a warehouse, place your first order and run with it.

Market your product to potential customers

Send out your catalog to potential customers in your area. You can also make cold calls or place ads in trade publication relevant to your products. With some luck and salesmanship, your first orders will be coming in soon! For us, we use email and social media - follow us at @babylux_asia, they are really good for branding.

Small reminder for you who would like to start your own business as wholesale distributor, keep your early expectations modest!! Focus on quality and on keeping costs low.

Our suggestions

As you know, we already in the business since 2012, these 7 years, we have learnt so many things, no matter how to select baby product brands that we want to carry, or other soft skills. We have grown so much. So, if you still don’t know where to start, just start from those best seller brand or product. Our all-time best seller are Grabease self-feeding utensils, Nookums pacifier buddies, and Loulou LOLLIPOP teether set. If those brands haven’t yet in your country, take it!! Contact us. Together, we will grow even bigger.

Read more: Self feeding utensils, Grabease or Bumkins silicone chewtensils?

Read more: Nookums paci-plushies or WubbaNub?

We carried so many brands and we keep growing. We only selected those products which will make parenting life easier, so if you are interested in partnering with us, don’t shy - leave us a message and we will back to you soon. No matter where you are, in Taiwan, Singapore, Thailand, Indonesia, Japan, Korea, all the countries in Asia and no matter who you are, we are more than happy to connect with you!

If you want to grow, find a good opportunity.
— Jack Ma

Matchstick Monkey, solution for baby's teething pain

Matchstick Monkey launched in December 2016. Matchstick Monkey’s founder, Katie Windridge, is mommy to Minnie, Coco and Bailey. At that moment, Minnie was having a bad teething pain, she already had 3 teeth even before three months old. Katie could not find anything to massage Minnie’s sore gums without getting bitten. Minnie had always obsessed with monkeys, thus Katie think if there is a thing that could reduce Minnie’s teething pain and it is a monkey, Minnie must be really happy!! This is when the Matchstick Monkey was born.

And we understand that making decisions on the best products to buy can be difficult when there’s so much choices. Yes, teething products are designed to do the same thing, they all come with slightly different features which can be incredibly confusing for parents! Thus I will proudly tell you why I love Matchstick Monkey so much.

Read more: Things you must know about teething and teething toys

230318_jacobmcfadden_originalteether_lowres_009.jpg

The original Matchstick Monkey Teething Toy, now sold worldwide in over 43 different countries, including Taiwan, Vietnam, China, Indonesia, Japan, USA, UK, and so on. Matchstick Monkey is so successful, they not only come with teething solution, also coming with comforting organic cotton muslins and breathable blankets, plush monkey toys and gift sets.

Macthstick Monkey teether are suitable for steam and cold water sterilization, FDA approved food grade silicon, dishwasher safe and fridge friendly, BPA free, environmentally friendly. Matchstick Monkey teether can help develop motor skills from an early age.

Read more: How to choose a perfect teether for my baby?

Matchstick Monkey have three teethers collections:

Original Teething Toys

A fun, soft textured teether which can also be used as a teething gel applicator, height is 10.5 cm.

Dancing Monkey Teethers

A soft, multi-textured teether ergonomically designed for babies to easily hold, height is 14 cm.

Mini Monkey Teethers

A teether for very young babies containing BioCote Antimicrobial Technology to help keep hygienically clean, height is 10 cm.

Why am I crazy with Matchstick Monkey teethers?

It is ergonomically design, perfect for small hands, it can also be use as teething gel applicator. Mini Monkey teether have BioCote Antimicrobial Technology to help keep hygienically clean. Also, the most important thing is they have bumps on the back of their cute characters heads. the bumps help you administer teething medication accurately and painlessly for you and your baby, the bumps also provide a satisfying texture to chew on.

The depth of colours, satisfying shapes, playful expression and overall design of Matchstick Monkey are designed to appeal to children.

Read more: The benefit of BioCote Antimicrobial Technology

We collected Matchstick Monkey little user’s photos from all over the world, Matchstick Monkey colorful design are very instagramable!! Suitable for every occasion also for every outfit.

If you are willing to be our Matchstick Monkey distributor, especially in Malaysia, Singapore, Hong Kong, Korea, or any other Asia’s countries, contact us! We will back to you shortly.

Read more: Loulou LOLLIPOP a strong chewable teether

Color is a power which directly influences the soul.
— Wassily Kandinsky

Nookums paci-plushies or WubbaNub?

Speaking of pacifiers, there may be many mothers who often panic when the little one cries for losing his pacifier. You can find two similar pacifier in market, one is Nookums and the other is Wubbanub, both of them have plushies into it, make parents and kids can find pacifier easily. Then the next question is which one is suitable for my baby? Are they safe for babies? Are they a truly solution for my crying baby?

Let us tell you pros and cons between each product.

Nookums paci-plushies pros:

  1. The first pacifier holder that suits most of pacifier brands, Nuk, Avent, Chicco, Shootie, etc.

  2. The pacifier it comes with is Nookums brand. its a basic 0-6m orthodontic style.

  3. While your baby doesn’t use pacifier anymore, you can easily change pacifier with teether, but remain the plushies they loved. Ease to transition, thanks to the silicon loop.

  4. The fur is soft, the entire thing is stuffed with Polyester.

  5. All Paci-Plushies characters are machine washable.

  6. They're BPA and Phthalate free.

  7. They have 3 collection, paci-plushies buddies, paci-plushies blankies (blanket), paci-plushies shakies added feature of a soft rattle sound that stimulates and encourages self-play.

Nookums paci-plushies cons:

  1. Some buyers report that without the weighted feet, pacifier may still fall out of the baby's mouth until he/she is old enough to hold it in.

  2. Due to the ever changing market, some pacifiers might not fit the ring snuggly.

Read more: Does baby really need pacifier?

WubbaNub pros:

  1. They’ve been in business over a decade.

  2. WubbaNub have more animals plushies to choose from, some are cuter.

  3. The weighted front feet which filled with beans help keep the pacifier in the mouth.

  4. BPA, PVC and Phthalate Free.

  5. Plushies and pacifiers are sewn together, they are undetachable.

  6. They have 2 collection, WubbaNub lovey and WubbaNub pacifier. Certain styles are cheaper than Nookums paci-plushies.

WubbaNub cons:

  1. Because the Wubbanub is attached to a Soothie pacifier, it is only recommended for 0-6 months (not for baby with teeth).

  2. Wubbanub is attached, there is no way to change out a damaged pacifier or if baby prefers a different style or brand of pacifier, or even teether.

Read more: 9 Modern moms must have items

Like every parenting issue, there is no one right or wrong answer. It will depend on what the individual child likes. But, here to mention, have you ever read your pacifier’s welcome instruction? Probably not, I’m guessing.

Actually in every pacifier’s welcome instruction, they told parents not to user longer than 2 months. If you use WubbaNub, it means you need to change WubbaNub every 2 months, since they plushies and pacifier is undetachable. You can rip the seams on your wub and replace the soothie but it won’t be easy.

If you want to know more about Nookums, I write blog about it, just click here and enjoy the reading.

If you really interested in Nookums, even want to introduce it to your local market, kindly contact us!! We are currently looking for a distributor in Indonesia. Knock us and we will be back to you shortly.

Dear parents, please choose wisely!!
— BabyLux

Hi Lollacup, the modern straw cup for your baby! Bye-bye to sippy cup!

Do you know that some of children found it so difficult to sip from traditional sippy cup? That's when the idea for the Lollacup was born — a straw cup with all the qualities: easy to use, easy to clean, safe (BPA/BPS-, PVC-. Phthalate-free, etc.).

Hi Lollacup, the modern straw cup! Bye-bye to sippy cup!

If you are a Shark Tank’s fans then you must have heard Lollacup before, Hanna and Mark Lim, as founder of Lollacup they have been fans of the show. After running their business two years with full-speed, as many small businesses do, they needed more money to fund our growth, that’s why they decided to enter “the tank.” 

Since appearing on Shark Tank and partnering with Mark Cuban and Robert Herjavec, Lollacup has grown tremendously.  Lollacup has grown into Lollaland. Lollaland - modern and innovative infant/toddler goods that are functional and fun.

If you conduct a basic internet search about transitioning your child from the breast/bottle to a sippy cup or a straw, you'll find a slew of articles written about the advantages of straw use in infants and toddlers.

The use of straw for infants and toddlers is recommended by pathologists, pediatricians, dentists and many other parents.

Hi Lollacup, the modern straw cup! Bye-bye to sippy cup!.jpg

Things you must know about Lollacup

  • Recommended for 9+ months
  • Holds up to 296 ml of liquid
  • All materials and parts are FDA-approved
  • BPA and phthalate free
  • Made in the USA: All parts are manufactured, assembled, and packaged in the USA
  • Easy to clean and includes a straw-cleaning brush
  • All parts are recyclable

Lollacup’s minimal parts make the cup easy to clean.

Straw-cleaning brush are included for added convenience, straw replacement pack for Lollacup are available to purchase.

Read more: The 5 best straw cups in 2019

Wondering how to clean Lollacup properly? Clean all parts thoroughly with soap and water before first use and after each subsequent use. Hand washing is recommended. Do not microwave, boil, or steam sterilize Lollacup or any part of Lollacup.

Read more: 9 Modern moms must have items

Lollacup is a worldwide famous straw cup brand.

Made in USA and booming in Indonesia and Taiwan. We are welcoming reseller to distribute throughout the Asia to be our Lollacup reseller, let us know you by sending us a greeting email.

For those who would like to purchase Lollacup, we currently have distributor for Lollacup in Taiwan and Vietnam. If you are located in Japan and Thailand, leave us a message, let us build our partnership!

There is no better adventure than to be a child growing up, experiencing life for the first time.
— unknown

Grabease, best baby self feeding spoon and fork set

Nowadays, parents are being supportive to BLW (baby-led weaning). BLW is a method of food progression, BLW allows babies to control their solid food consumption by "self feeding" from the very beginning of their experiences with food. That is why a great spoon and fork is very important for baby in order to have a good food first experiences.

Grabease are the first ergonomic safe self feeding utensils recommended by Occupational Therapists. The cloud shape, as a choke protection, is to prevents your little one from sticking the spoon of fork too far into their mouths and gagging.

The utensils’ ergonomic handle is designed specifically for a babies natural hand grasp. Continued use improves fine motor skills and strengthens their grasp.

Everyones talking about Grabease, why are Grabease so special?

Maya Shalev

Maya Shalev

Inventor and Founder of Grabease

Grabease, an ergonomically designed baby self feeding spoon and fork set.

Designed to give babies the opportunity to eat independently with a proportional tool for their natural hand grasp and motion with a choke protection sheild.

Read more: The best baby spoon fork in 2019

Grabease comes with several different color such as shock pink, teal, white, gray, orange, green and lavender.

Read more: The importance to let your children self-feeding, it's worth the mess

We collected picture from our user in many countries, babies from Taiwan, Vietnam, Japan, Indonesia, Hongkong, Singapore and USA. As you can see, they look so enjoy while using Grabease with their tiny little hand.

Grabease handle an important role as baby first utensils and babies like Grabease so much!

Now, Grabease having two new color, navy and blush. They also launch Grabease new product double sided toothbrush this year, you must read the story behind it.

If you are planning to open a baby boutique which located in Hongkong, Singapore, Indonesia, Vietnam, Thailand, China, Japan, Korea, for sure you want to wow-ing your customer, Grabease can help you do the wow-ing part.

Welcoming reseller for Grabease throughout the Asia’s country who having a great appeal in Grabease, contact us and we will contact you back shortly.

Opportunity never knocks twice.
— Naveen Putta

Looking for Asia's baby product retailer? Here we are, BabyLux - Asia's leading baby products distributor

BabyLux is Asia’s leading baby and toddler products distributor. We represent many brands to Asia, being selective to present exceptional and unique baby products to suit every taste of parents in all over Asia. The products we presenting all been used by our family, we only bring the best to the best.

The Beginning of BabyLux

BabyLux stands for Luxurious Baby, we bring luxury for our loves one. We choose only the best from the best, those brand product whose award-winning International Baby and Children’s, giving luxury for your baby.

BabyLux focusing on baby, infant, maternity and toddler products to distribute in Asia for over 7 years. We understand life’s meaning is to create a world that’s better for our loves one. So here we are as parent’s best option.

As new parents, we want to make sure that we had everything we could to make our baby boy enjoy his world. We understand raising baby may be tough, but we can make it fun.

Read more: How to become a baby product wholesale distributor?

BabyLux Mission and Vision

We all know how frustrating it can be to have a parenting problem. BabyLux’s main goal is to bring both innovative and the best quality of baby products to the Asia’s retail market. It's our privilege to provide you a wow-inspiring product that can make your parenting life easier. 

Why choose BabyLux?

Connecting brands with retailers is what BabyLux do best.

For the brand owner:

  1. We have more than hundreds sales channels in all over Asia and this number growing rapidly.

  2. We are brand owner most important partner in Asia, assist you to deal with trademarks, intellectual property rights, and customs issues.

  3. Have an abundant international sales experience and familiar with each countries cultural differences.

  4. We have a close relationship with local wholesaler, saving brand owner management costs.

  5. Collect the latest local wholesaler experience and feedback to the brand owner as a references for global business development.

For the local distributor:

  1. A complete marketing database is available for exclusive local distributors.

  2. We provide the best logistics advice and support, sharing our international business experience to you.

  3. Different from general distributors, we have the most flexible way to place orders.

  4. Countries local distributor experience sharing who encountering the same problem

  5. Introduce potential local customers to local distributor

For our retailers, we offer a continuously evolving collection of the latest award-winning brands. Partnership with our trading company make us able to several localized marketing campaign, such as social media, product education and promotional event in order to build brand awareness and encourage consumer sales.

Our products are usually available in stock on attractive terms and are supported by an experienced account manager team and online trade portal.

We offer turnkey market access and deep local insight across all major online and offline channels via our network of offices in Hong Kong, China, Korea, Singapore, Malaysia, Japan, and Vietnam.

We work with our brands on a fair, transparent and long-term basis, and our goal is to treat everyone in the way we want to treat ourselves.

We believe that “only parents can solve the needs of new parents”, which is why we choose these brands designed by new parents, and hoping to share with you.
— Wendy, Co-Founder of BabyLux
BabyLux - Luxury for your little one

BabyLux - Luxury for your little one

Why Nookums? Nookums world's most famous baby pacifier

Still considering about taking Nookums as one of your brand collection? Why Nookums? Why not other pacifier brand? I can tell you Nookums is definitely world’s most famous baby pacifier, if it is not the most famous one in your country yet, then it should be! And it should be become the most famous pacifier, soon.

Nookums® Paci-Plushies® was founded in in 2007, when Stacy, a mother of four pacifier-loving babies and the founder of Nookums set out on a creative business adventure to develop and manufacture the first universal plush pacifier holder with the intention that her product could be used with a wide variety of name brand infant pacifiers such as MAM™, Avent™, Nuk™, Nuby™, Soothie™, and so on. 

Most of the pacifiers brand will work perfectly with Nookums® Paci-Plushies®. Pacifiers with a button knob are a perfect fit. Pacifiers with a ring handle attach by gently stretching the Paci-Plushies Hug Ring over the pacifier handle and onto the button knob on the pacifier shield.

Pacifiers with a tab handle, such as the Soothie® Pacifier can be attached but are more easily detachable. To attach a tab handle pacifier locate the rectangular "Soothie-Slot" on the Hug Ring and insert the Soothie Tab Handle through the Soothie Slot.

Read more: Nookums paci-plushies or WubbaNub?

First universal plush pacifier holder with that could be used with a wide variety of name brand infant pacifiers.

Exhausted by constantly disappearing or misplaced pacifiers? Nookums is the solution to keep your babies pacifiers in sight and close at hand at all time. All Paci-Plushies characters are machine washable and include a Nookums brand pacifier. They're BPA and Phthalate free.

Read more: Does baby really need pacifier?

Paci-Plushies Shakies feature a soft rattle sound that stimulates and encourages self-play.

Our baby users from all over Asia, such as Taiwan, Indonesia, Vietnam, Japan, China and Korea.

Don’t worry if your baby does not use pacifier anymore, you can replace it with teether to meet you kid’s demand. The puffy also can be used as key chain when they grow up.

Read more: Do you know how to choose a perfect teether for your baby?

We are looking for Nookums retailers in all over Asia.

Connecting brands with retailers is what we do best
— BabyLux