The Great Play Shift: Why Modern Toys Are About Building Skills, Not Just Entertainment

Take a look at the classic toybox of the past. It was often filled with colorful plastic objects that beeped, booped, and lit up. A character would sing a song at the press of a button. A toy car would race when you pulled it back. These were toys of entertainment, designed for a single purpose, a single outcome.

Today, a quiet but powerful revolution is happening in our living rooms and classrooms. The definition of a "good toy" has fundamentally changed.

Modern parents and educators now understand that the most valuable play happens not when a child is passively entertained, but when they are actively creating, problem-solving, and inventing. The best toys are no longer just objects; they are tools for thinking.

At BabyLux, we have been at the forefront of this evolution. After more than a decade of curating the best products for families, we have dedicated our expertise to championing this new generation of toys, play systems designed to build the essential skills our children will need to thrive in the future.

Here is what the great play shift looks like.

The Decline of the "Single-Purpose Toy"

The old model of toys was based on consumption. The toy performed, and the child watched. While fun for a moment, this passive play has a short lifespan because it has a low "play value." Once the single function is understood, the toy is no longer interesting.

The Rise of the "Play System"

The new model of toys is based on creation. These are not just toys; they are systems of components that offer infinite possibilities. They don't have a single outcome; they have a million potential outcomes, limited only by a child's imagination. This is where true learning and skill-building happen.

We see this new paradigm taking shape in three key areas:

1. The Engineering & Construction System

These toys teach children to think like engineers, building resilience, spatial reasoning, and real-world problem-solving skills.

• For Grand-Scale Invention: The ultimate example is Makedo. It’s a toolset that gives children the power to transform discarded cardboard into anything they can imagine—a life-sized fort, a robot costume, a race car. It teaches resourcefulness and structural engineering on a scale that is immediate and tangible.

• For Precision & Architectural Thinking: At the other end of the spectrum are systems built on a single, brilliant component. Plus-Plus uses one simple shape to create everything from complex 2D mosaics to intricate 3D models. Similarly, the flexible, magnetic pieces from Clixo merge the art of origami with the satisfaction of a construction toy, allowing for dynamic, bendable creations.

2. The Abstract & Open-Ended System

These toys are the antidote to a world that demands a single right answer. Their power lies in their simplicity and lack of a defined purpose, which forces a child to be purely creative.

• The Masterclass in Open-Ended Play: The Swiss-designed toys from MOLUK are the quintessential example. Is the Bilibo a spinning seat, a helmet, a turtle shell, or a cradle for dolls? The answer is "yes." It becomes whatever the child needs it to be, fostering a level of imaginative, abstract thinking that is crucial for innovation.

3. The "Phygital" System: Merging Physical and Digital Play

Modern parents know that screens are a part of life. The challenge is not to ban them, but to transform them from passive entertainment into active learning tools. This is the world of "phygital" (physical + digital) play.

• For Screen-Free Coding: Sphero indi is genius. It teaches the fundamentals of computational thinking—cause and effect, patterns, and problem-solving—using a fun race car and colored tiles, no screen required.

• For Augmented Reality Learning: Brands like PlayShifu and Abacus Brands are leaders in using AR and VR to bring learning to life. A globe comes alive with animals and landmarks; a science kit lets you conduct explosive experiments in virtual reality. They turn a tablet into a window for exploring complex subjects in a tangible, exciting way.

An Investment in How They Think

Choosing a toy for your child is no longer just about what will make them smile for a minute. It's an investment in their future. By choosing toys that are systems and tools, you are giving them a playground for their mind. You are helping them build a foundation of creativity, critical thinking, and adaptability—the very skills they will use to build their own future.

At BabyLux, we are proud to be the expert curators of this new world of play.

Explore our collection of brands that are building the next generation of thinkers, creators, and innovators.

Sweet Gift Blankets: The Perfect Choice for Warmth and Love

Hello everyone! I have been off writing blog for a while. But today, I want to share a wonderful discovery: Sweet Gift swaddle blankets. These aren't just ordinary blankets; they're thoughtfully designed swaddles that provide both warmth and comfort for newborns.

Honestly, this is a fantastic choice, especially for those looking for a unique and practical present.

For those of you who still don’t know about swaddling, Swaddling is a popular technique that helps babies feel secure and sleep better. It mimics the feeling of being in the womb, which can be incredibly soothing for newborns.

For newborns, this blanket is an absolute must-have! Not only does it provide warmth, but it also becomes a comforting companion as your baby grows. Compared to other generic products on the market, Sweet Gift blankets are thoughtfully designed with love and blessings.

I particularly love the soft and cuddly material they use. It feels so good to touch! The packaging is also exquisite, making it perfect for gifting. The surprise on the recipient's face when they open the gift box is priceless.

Even cooler, Sweet Gift has collaborated with contemporary illustrators and AIGC artists to incorporate elements of "Fu, Lu, Shou, Xi, Hui" (fortune, prosperity, longevity, happiness, wisdom) into their designs. Each blanket is a unique piece of art, infused with traditional Chinese culture. Such a beautiful blanket not only has collectible value but also conveys special blessings.

I've seen this brand on Xiaohongshu and in some baby product stores, and the reviews have been overwhelmingly positive. Many moms highly recommend it. I'm excited to see what other interesting products they'll launch in the future, bringing warmth and blessings to more families. In short, choosing a Sweet Gift blanket is giving your baby the most heartfelt love. If you're looking for a special gift for a baby, look no further than Sweet Gift blankets."

Sweet Gift swaddles are made with soft, breathable materials that are gentle on your baby's delicate skin. They also feature adjustable closures to ensure a snug and comfortable fit.

The Ultimate Checklist: 10 Must-Have Essentials for Baby's First 3 Years

Bringing a new life into the world is a beautiful journey. As your baby grows from a tiny newborn to an adventurous toddler, certain essentials become indispensable. But beyond just "having" the items, knowing what to look for makes all the difference.

This is our definitive guide to the ten must-have items for the first three years, complete with expert tips to help you choose the best for your family.

1. Swaddle Blankets

A swaddle blanket provides comfort and security by mimicking the warmth and coziness of the womb.

• What to look for: Choose large blankets (at least 47x47 inches) made from soft, breathable materials like bamboo rayon or organic cotton muslin. The stretchiness of these fabrics allows for a snug, secure swaddle that your baby won't easily kick off.

2. Truly Educational Toys

Age-appropriate toys are crucial for stimulating cognitive development. The best toys are open-ended, meaning they can be played with in countless ways.

• What to look for:

  • For Sensory Exploration: Start with toys made from safe, high-quality materials that engage the senses. The innovative, award-winning toys from MOLUK are perfect, with unique shapes and textures designed to spark a baby's curiosity.

  • For Building and Construction: As your child grows, introduce building toys that develop fine motor skills and spatial reasoning. The single-shape brilliance of Plus-Plus or the flexible magnetic designs of Clixo are fantastic tools for nurturing a budding engineer.

3. High-Quality, Safe Tableware

When you start solids, invest in durable tableware designed for little ones.

• What to look for: Always choose BPA-free, non-toxic materials like food-grade silicone or bamboo. The most essential feature for bowls and plates is a strong suction base to keep them firmly on the high chair tray, reducing mess and frustration.

4. A Reliable Stroller

A good stroller is your ticket to the outside world.

• What to look for: Consider a "travel system" for the infant stage, which allows you to click your car seat directly onto the stroller. As your child gets older, you'll also appreciate having a second lightweight, collapsible umbrella stroller for quick trips and travel.

5. A Properly Installed Car Seat

Safety is non-negotiable. A car seat is the most important piece of safety equipment you will buy.

• What to look for: Ensure the car seat is appropriate for your child's age, weight, and height, and that it is installed correctly in your vehicle according to the manufacturer's instructions. Always start with a rear-facing model.

6. A Well-Organized Diaper Bag

This bag will be your mobile command center.

• What to look for: Choose a bag with plenty of pockets for organization, a wipeable exterior for easy cleaning, and straps that can attach to your stroller. Remember, you'll be carrying it everywhere, so pick a style you love! For soothing on the go, a pacifier holder like the Queebi Pacibuddy is a diaper bag essential.

7. A Modern Baby Monitor

A baby monitor provides peace of mind and convenience, allowing you to keep an eye on your child while they sleep.

• What to look for: Modern monitors offer both audio and video capabilities, often streaming directly to an app on your phone. Look for features like night vision, temperature sensors, and two-way talk.

8. Childproofing Supplies

As soon as your baby becomes mobile, your home becomes an obstacle course.

• What to look for: Start with the basics: outlet covers, cabinet locks, furniture anchors, and safety gates for stairs. Get down on your hands and knees to see the world from your baby's perspective to spot potential hazards.

9. A Convertible Crib

A convertible crib is a smart long-term investment.

• What to look for: Choose a crib that transforms from a newborn bassinet to a standard crib, and then into a toddler bed. This single piece of furniture can adapt to your child's growth through their first three years and beyond.

10. A Library of Child-Friendly Books

Building a love for reading begins on day one.

• What to look for: Start with high-contrast board books or soft cloth books for infants. As they grow into toddlers, introduce beautiful picture books and puzzles. The stunning, art-led puzzles and books from Mudpuppy are perfect for cultivating a child's visual literacy and love for reading.

Remember that every child is unique, so your specific needs may vary. These essentials provide a solid foundation for a safe, nurturing, and stimulating environment as your baby grows into a curious and active toddler.

Solving the Lost Pacifier: A Guide to the Best Pacifier Holders & Clips

Listening to a crying baby is tough. But the frustration of frantically searching for the one thing that can comfort them—their pacifier—is even tougher. This is why a high-quality pacifier clip or holder isn't a luxury; it's an essential tool for a parent's peace of mind.

But with different types on the market, which should you choose?

Pacifier Clips vs. Plush Holders: What's the Difference and Which Should I Choose?

If you have the budget, our suggestion is to have one of each, as they serve different purposes.

• Pacifier Clips are perfect for daytime, supervised use. They attach securely to your baby's clothes, car seat, or stroller, keeping the pacifier clean and within reach. Safety is critical: for safety, a pacifier clip's ribbon or tether should never be longer than 7-8 inches to avoid any risk of it wrapping around a baby's neck.

• Plush Pacifier Holders are the ideal choice for unsupervised time, like in the crib during naps or at night. The soft, plush toy is safe, easy for a baby to find and hold on their own, and provides extra comfort.

The Best Pacifier Holders and Clips for Modern Parents

Instead of a simple list, we've broken down our top picks by what makes them the best in their category.

1. Best for Universal Compatibility: The Queebi Pacibuddy

This is, without a doubt, our top pick for a plush pacifier holder. The Queebi Pacibuddy was specifically designed to solve the biggest problem with other holders: compatibility.

• The Universal Silicone Ring: Queebi's genius is its patented silicone ring that securely attaches to the widest possible variety of name-brand pacifiers, including those with button knobs (like MAM™ or NUK™) and those with tab handles (like Soothie™). This means parents can use the pacifier their baby already loves.

• Developmental & Comforting: The soft, plush animal character is easy for little hands to find and grasp, helping babies learn to self-soothe. It's a comforting friend and a developmental toy in one.

• Safe & Easy to Clean: All Pacibuddy characters are machine washable and made from BPA and Phthalate-free materials, ensuring they are safe for your little one.

2. Best for Teething Relief: The Silicone Beaded Clip

For babies who are teething, a multi-functional clip is a lifesaver.

• What to look for: A clip where the "chain" is made from soft, chewable, 100% food-grade silicone beads. These beads come in various shapes and textures, providing satisfying relief for sore gums. It's a pacifier clip and a teether in one convenient package. Ensure it has a secure, rust-free plastic clasp.

3. Best for Minimalist Style: The Braided Fabric Clip

For parents who prefer a more understated aesthetic, a simple fabric clip is a perfect choice.

• What to look for: Look for clips made from high-quality, durable materials like braided nylon or organic cotton. They are lightweight, easy to wash, and come in a wide variety of modern, stylish colors to complement any outfit without being distracting.

4. Best for All-in-One Functionality: The 3-in-1 Holder

Find out more about Snuggin collections HERE

This is the ultimate multi-tasker.

• What to look for: A versatile clip with an interchangeable loop that can hold not only a pacifier, but also a teething ring or a small toy. This single accessory can adapt to your baby's needs throughout the day, keeping all their essential items close and off the floor.

By choosing the right tool for the job, you can say goodbye to the constant game of "find the pacifier" and make your life just a little bit easier.

4 Best Pacifier Plush Toy Holder in 2026 (Updated)

Having trouble finding missing pacifier? I know the feeling! That’s why I attached my daughter’s pacifier with a plush toy. But there are a lot of pacifier plush toy holder we can find on the market, with so many designs and choices, which one is the best pacifier plush toy for our babies? Which one should I buy? Do they all have the same function? Can we use the pacifier plush toy holder in every kind of pacifier on the market? Check our recommendation based on our own experience.

The best pacifier plush toy holder in 2026

Philips Avent Soothie Snuggle Pacifier:

4.7 out of 5 based on 443 customer reviews in Amazon

Philips Avent Soothie Snuggle pros:

• The soft plush toy comes with the Soothie you know and love.

• Plush toy easily detaches from Soothie and both are easy to clean. Plush toy can be machine or hand washed. Soothie can be cleaned in dishwasher, a sterilizer or in boiling water.

• Have extra holder for any pacifier, so you can use it with whatever baby likes best.

Philips Avent Soothie Snuggle cons:

• The quality of this holder should be improved, and I’m mostly referring to the sewing part.

• The most pricey one among pacifier holder with plushies.

Here to see more about Avent Snuggle

RaZbaby RaZ-Buddy JollyPop Pacifier Holder

4.6 out of 5 based on 668 customer reviews in Amazon

RaZbaby RaZ-Buddy JollyPop pros:

• Very smooth and soft

RaZbaby RaZ-Buddy JollyPop cons:

• These toys are smaller than the other brands and are not weighted.

• The fuzz gets all over the pacifier. Maybe because it is too long?

• Pacifier moves around way too much, it can’t stay still.

• Hard to attach a Soothie pacifier to it because of the small holes on pacifier and large ribbon that Jollypop used.

See more about RaZ-Buddy Plush

Queebi Pacibuddy

4.8 out of 5 based on 55 customer reviews in Amazon

Queebi pacibuddy pros:

• Queebi pacibuddy has silicone ring, it attaches to more than 95% kind of pacifiers on the market, even to the Avent Soother, they are a perfect match.

• They have a gift set which contain a story book, the story book have a QR code on the back linked to the audio in their website. Very nice, you can play it as bedtime story while the kids are sleeping, or even read along with them.

• This is one thing I love the most: I am super duper loving the concept of different animals represent different characteristics. They have 6 main characthers: Crab, Crocodile, Deer, Fox, Koala, and Lion. Each animals have their own storyline which is very insteresting, check it here.

• They have wide range of products, not only pacifier, they also have swaddle and comforters.

Queebi pacibuddy cons:

• Some people said the plushies are a bit too small even for baby.

WubbaNub Infant Pacifier

4.8 out of 5 based on 385 customer reviews in Amazon

WubbaNub pros:

• WubbaNub have more animals plushies to choose from, some are cuter.

• The weighted front feet which filled with beans help keep the pacifier in the mouth.

• Cheaper price, yeay!

WubbaNub cons:

• Because the Wubbanub is attached to a Soothie pacifier, it is only recommended for 0-6 months (not for baby with teeth).

• Wubbanub is attached, there is no way to change out a damaged pacifier.

• I’m sad to say that this smelled and even tasted like a rubber tire, but maybe it is only the one I received.

See more about Wubbanub

Nuby Calming Natural Flex Snuggleez Pacifier

4.4 out of 5 based on 102 customer reviews in Amazon

Nuby Calming Natural Flex Snuggleez pros:

• A lot cheaper than any pacifier holder plushies brands.

Nuby Calming Natural Flex Snuggleez cons:

• My baby was not able to keep pacifer in mouth. I don’t know whether it is too heavy or the pacifier is too hard.e!

Embracing Screen Time with Osmo: A Balancing Act for Positive Learning

In today's digital age, the topic of screen time for children has been a subject of much debate among parents and educators. Concerns over excessive exposure to screens leading to potential negative impacts on development are valid, but what if we told you that screen time can be harnessed positively as a powerful educational tool?

Osmo - a cutting-edge learning device that seamlessly blends the digital world with hands-on play. By exploring the benefits of using Osmo as a learning device, we shed light on the notion that screen time is not entirely detrimental if utilized responsibly and with a purposeful approach.

Osmo: The Bridge Between Physical and Digital Learning

Osmo takes a unique approach to learning by creating a bridge between the physical and digital worlds. The platform employs a base that attaches to a tablet's camera and reflects real-world objects onto the screen. This enables children to interact with the digital apps through tangible objects such as letter tiles, drawing tools, and number blocks. The combination of hands-on activities and digital interactivity enhances engagement, creativity, and critical thinking in a way that traditional screen time alone cannot achieve.

Benefits of Playing with Osmo

The Power of Purposeful Play

Educational experts have long stressed the importance of play-based learning in a child's development. Osmo's carefully curated apps embrace this philosophy by offering a wide range of interactive games and activities that target various educational domains. From fostering early math skills to promoting language development and problem-solving abilities, Osmo's purposeful play keeps children entertained while cultivating essential skills.

Learning with Parental Engagement

One of the remarkable aspects of Osmo is its potential to promote parent-child engagement in the learning process. Many Osmo activities encourage collaborative play, allowing parents to actively participate alongside their children. This not only strengthens the bond between parents and their young learners but also provides valuable opportunities for parents to guide, motivate, and support their children's learning journey.

Personalized Learning Experience

Every child is unique, and Osmo acknowledges this fact by offering a diverse range of apps suitable for various age groups and skill levels. The customizable nature of Osmo's learning experiences ensures that children can progress at their own pace, fostering a sense of accomplishment and boosting their confidence along the way.

Cultivating 21st-Century Skills

As we prepare our children for an increasingly digital world, it is essential to equip them with the skills required to thrive in the 21st century. Osmo's interactive platform promotes the development of skills such as problem-solving, critical thinking, creativity, and digital literacy - competencies that are highly valued in today's rapidly evolving society.

Finding the Balance

While Osmo offers a remarkable opportunity to leverage screen time for positive learning experiences, finding the right balance remains key. As with any form of technology, moderation is essential. It is crucial for parents and educators to set reasonable time limits for screen use, ensuring that children have ample opportunities for physical activity, social interactions, and imaginative play offline.

Conclusion

Osmo stands as a testament to the potential benefits of embracing screen time as a learning device. By seamlessly blending digital interactivity with hands-on play, Osmo provides children with a holistic and engaging educational experience. When used purposefully and in moderation, Osmo can undoubtedly play a transformative role in children's development, preparing them to thrive in an ever-evolving digital landscape while preserving the essence of creativity, exploration, and joy that comes with childhood learning.

4 Stages of Brain-Boosting Play: Must-Have Essentials for Your Baby's Development

Every parent wants to give their child the best possible start in life. But what does that actually mean when it comes to toys and play? The most impactful "educational" toys are not about letters and numbers; they are about providing the right kind of stimulation at the right stage of brain development.

As experts in developmental play, we've broken down a child's first years into four key stages. Here is your playbook for choosing the perfect, brain-boosting essentials for each phase.

Stage 1: The Sensory Explorer (0-6 Months)

At this stage, a baby's brain is a sensory processing machine. They are learning about the world entirely through touch, sight, sound, and taste. Your goal is to provide safe, simple, and stimulating sensory input.

• Developmental Focus: Building neural connections through sensory experiences, developing focus and tracking with their eyes, and exploring objects with their mouth and hands.

• Must-Have Essentials:

  • High-Contrast Books & Mobiles: A newborn's vision is still developing, so they are most engaged by simple, high-contrast black-and-white patterns.

  • A High-Quality Play Gym: This is your baby's first "office." Look for one with arches that allow you to hang a variety of interesting toys for them to look at and eventually bat at.

  • The Perfect First Toy: A baby's first toy must be 100% safe for mouthing. We recommend the award-winning, Swiss-designed toys from MOLUK. Made from food-grade silicone, their unique, tactile shapes (like the Nigi, Nagi, & Nogi) are perfect for tiny hands to grasp and explore, providing a rich sensory experience.

Stage 2: The Cause-and-Effect Scientist (6-12 Months)

Your baby is now starting to understand that they can make things happen! They drop a spoon and you pick it up (a fun game!). They shake a rattle and it makes a sound. This is the dawn of intentional action and problem-solving.

• Developmental Focus: Understanding cause and effect, developing fine motor skills (like the pincer grasp), and object permanence (knowing something exists even when they can't see it).

• Must-Have Essentials:

  • Stacking Rings & Nesting Cups: These classic toys are perfect for learning about size, sequence, and how objects fit together.

  • Puzzles with Large Knobs: A simple wooden puzzle with 3-4 large, easy-to-grasp pieces helps develop problem-solving skills and hand-eye coordination. For a modern, art-led approach, the "My First Puzzle" series from Mudpuppy is an excellent choice.

  • A "Smarter" Pacifier Holder: The constant game of "drop the pacifier" can be solved with a clever tool like the Queebi Pacibuddy. It's a developmental toy in its own right, helping a baby learn to find and replace their own soother, a key self-soothing skill.

Stage 3: The Little Builder & Problem-Solver (1-2 Years)

Your toddler is now mobile and ready for more complex challenges. Their play becomes more purposeful. They aren't just knocking things down; they are trying to build things up. Their fine motor skills are exploding, and they are ready for their first real construction toys.

• Developmental Focus: Developing spatial reasoning, honing fine motor skills, and engaging in early creative construction.

• Must-Have Essentials:

  • First Building Blocks: This is the age for first-generation building toys. Look for sets with larger pieces that are easy for small hands to connect. The Plus-Plus BIG size is perfect for this stage, allowing toddlers to create vibrant 2D mosaics and simple 3D structures.

  • The First "Tablet": Not an iPad! A magnetic drawing board allows for endless, mess-free creativity, helping them practice the motions they will one day use for writing.

  • Tactile Numbers: Introduce early numeracy concepts with a hands-on tool. The award-winning tiles from Newmero are designed to help children feel and understand numbers, turning an abstract concept into a physical, playful experience.

Stage 4: The Imaginative Engineer (2-3+ Years)

Your child's imagination is now boundless. They are capable of complex pretend play and are ready for tools that allow them to bring their biggest ideas to life. This is the golden age of engineering play.

• Developmental Focus: Complex problem-solving, collaborative play, storytelling, and translating abstract ideas into physical creations.

• Must-Have Essentials:

  • Advanced Construction Toys: Introduce more complex building systems. The flexible, magnetic pieces from Clixo merge origami with construction, while the standard-sized Plus-Plus allows for incredibly detailed creations.

  • Real-World Engineering Tools: There is nothing more powerful than turning recycled materials into a life-sized creation. The award-winning toolsets from Makedo provide kid-safe saws and connectors that empower children to transform simple cardboard into forts, cars, and robots they can actually play in. It's the ultimate engineering experience.

  • Immersive Learning Kits: For the child fascinated by "how things work," the AR/VR science kits from Abacus Brands are a game-changer. They bring complex topics like chemistry or anatomy to life in an exciting, interactive way that feels like magic.

  • The multi-award winning Bilibo is widely regarded as one of the most innovative and versatile open-ended toys. Deceptively simple and magically attractive, Bilibo's iconic shell shape and bright colors immediately appeal to children. Bilibo arouses curiosity, engages the imagination and playfully trains basic motor skills and balance. Both boys and girls find unlimited ways to play with Bilibo – using it to rock and spin in, hide under, sit on, tote with and peek through. Bilibo provides hours of fun, indoors and outdoors - all year round.

Photo from Instagram

The Solution to the Lost Pacifier: Why Queebi's Pacibuddy is a Must-Have

Every parent knows the scene: it's 3 AM, the baby is crying, and the pacifier has vanished into the dark depths of the crib. The constant search for a dropped or misplaced pacifier is one of the small but immense frustrations of early parenthood.

This is the exact problem that Wendy, a mother of two pacifier-loving babies and the founder of Queebi, set out to solve. She embarked on a creative adventure to develop the ultimate universal plush pacifier holder. The result is the Queebi Pacibuddy—a product designed not just to be cute, but to be a genuine problem-solver.

If you're a retailer wondering if this is the right product for your collection, the answer is simple: Queebi solves a universal problem, making it a perennial bestseller.

Why Queebi? The 5 Key Benefits

1. The Universal Solution (This is the Game-Changer)

The genius of the Queebi Pacibuddy is its patented silicone ring. It was intentionally designed to be compatible with the widest possible variety of name-brand pacifiers, including MAM™, Avent™, NUK™, Nuby™, and Soothie™. This removes the guesswork for parents and makes it an easy product for retailers to recommend, as it works with whatever pacifier a baby already prefers.

2. Easy to Find, Hard to Lose

The Pacibuddy's plush animal character makes the pacifier highly visible and easy for parents to find. More importantly, it gives the baby something soft and substantial to hold onto, helping them to find and replace their own pacifier, which is a crucial step toward self-soothing. No more lost pacifiers!

3. Supports Healthy Development

The Pacibuddy is more than a holder; it's a developmental toy.

• Motor Skills: The plush body encourages the baby to practice their grasp and develop hand-eye coordination.

• Sensory Development: The soft, cuddly texture provides tactile stimulation, engaging the baby's sense of touch.

4. Promotes Safety, Comfort, and Hygiene

Babies have a natural urge to suck, which is why pacifiers are so comforting. The Pacibuddy ensures a pacifier is always nearby to keep a baby calm, help them fall asleep faster, and provide comfort on the go. Better yet, it's easier to keep the Pacibuddy clean than a baby's hands or other random toys they might put in their mouth. All Pacibuddy characters are machine washable and made from BPA and Phthalate-free materials.

5. Reduces the Risk of SIDS

This is a critical benefit. The American Academy of Pediatrics has shown that babies who use pacifiers have a significantly lower risk of SIDS. The Pacibuddy helps by ensuring the pacifier is always safely within reach during naptime and bedtime.

How the Universal Ring Works

Queebi's innovative design is brilliantly simple:

• For Pacifiers with a Button Knob (like MAM™ or NUK™): Simply stretch the silicone ring over the pacifier handle and onto the button knob for a secure fit.

• For Pacifiers with a Tab Handle (like Soothie™): Locate the rectangular "Soothie-Slot" on the silicone ring and insert the pacifier's tab through the slot.

By solving a real parent problem with a safe, versatile, and high-quality design, Queebi has created a product that offers peace of mind to parents and delivers consistent sales for retailers. It's a true must-have.

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Universal plush pacifier holder with that could be used with a wide variety of name brand infant pacifiers.

Our Queebi baby users from all over Asia, such as Taiwan, Indonesia, Vietnam, Japan, China and Korea.

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Queebi Pacibuddy or WubbaNub?

Speaking of pacifiers, there may be many mothers who often panic when the little one cries for losing his pacifier. You can find two similar pacifier in market, one is Queebi and the other is Wubbanub, both of them have plushies into it, make parents and kids can find pacifier easily. Then the next question is which one is suitable for my baby? Are they safe for babies? Are they a truly solution for my crying baby?

Wubbanub - Lily the llama

Queebi - Casper the Crab

Let us tell you pros and cons between each product.

Queebi pacibuddy pros:

1. The first pacifier holder that suits most of pacifier brands, Nuk, Avent, Chicco, Shootie, etc.

2. The pacifier it comes with is Queebi brand. Its a basic 0-6m orthodontic style.

3. Each character has its own characteristic, it is the hope that parents would like to pass on the next generations. Check the full story here.

4. The fur is soft, the entire thing is stuffed with Polyester.

5. All Pacibuddy characters are machine washable.

6. They're BPA and Phthalate free.

7. They have 3 main product line so far, bed time, play time, and meal time. Providing a complete range for baby and parents to choose.

Queebi paci-plushies cons:

1. Some buyers report that without the weighted feet, pacifier may still fall out of the baby's mouth until he/she is old enough to hold it in.

2. Due to the ever changing market, some pacifiers might not fit the ring snuggly.

Read more: Does baby really need pacifier?

WubbaNub pros:

1. They’ve been in business over a decade.

2. WubbaNub have more animals plushies to choose from, some are cuter.

3. The weighted front feet which filled with beans help keep the pacifier in the mouth.

4. BPA, PVC and Phthalate Free.

5. Plushies and pacifiers are sewn together, they are undetachable.

6. They have 2 collection, WubbaNub lovey and WubbaNub pacifier. Certain styles are cheaper than Nookums paci-plushies.

WubbaNub cons:

1. Because the Wubbanub is attached to a Soothie pacifier, it is only recommended for 0-6 months (not for baby with teeth).

2. Wubbanub is attached, there is no way to change out a damaged pacifier or if baby prefers a different style or brand of pacifier, or even teether.

Read more: 9 Modern moms must have items

Queebi Pacibuddy or WubbaNub?

Like every parenting issue, there is no one right or wrong answer. It will depend on what the individual child likes. But, here to mention, have you ever read your pacifier’s welcome instruction? Probably not, I’m guessing.

Actually in every pacifier’s welcome instruction, they told parents not to user longer than 2 months. If you use WubbaNub, it means you need to change WubbaNub every 2 months, since they plushies and pacifier is undetachable. You can rip the seams on your wub and replace the soothie but it won’t be easy.

Going to Forever Mom and Baby Expo (FOMBEX) 2023

The FOMBEX (Forever Mom & Baby Expo) was organized by PT Debindo-ITE, took place from 5th to 9th July 2023 at the renowned ICE BSD Hall 3A in Indonesia. This five-day extravaganza served as a platform for parents, expectant mothers, and families to explore the latest trends, products, and services in the parenting industry. With an impressive lineup of exhibitors, including popular brands like Queebi and Loulou Lollipop, and the participation of well-known industry players like Sebamed, Lilla, and Mother-K, FOMBEX provided an unforgettable experience for attendees.

▼ The big enterance, there is no enterance fee needed in this exhibition. Welcoming parents and their little ones to a world of innovation and creativity. The exhibition floor boasted an impressive array of exhibitors, each showcasing their unique offerings. From baby gear to clothing, toys, feeding essentials, and beyond, attendees were treated to a wide range of products catering to every aspect of parenting.

▼ The front line booth that you will see once you entering the hall, Gea, DAIICHI and K-MOM on your left side.

▼ Sebamed having some special discount during the exhibition.

▼ Fisher-price your safe choice for toy brand.

▼ There is also a playing area for children. Some seats available for the adults who accompanying them. This area was always full of people.

▼ My favorite pillow brand, with full latex as material, prevent you from allergens. I bought my pillow here last year, still using it until now. I have a good night sleep with it.

▼ A thing that I found so interesting, there is a massage booth! And it give you free massage for 10 minutes, I want to go there, but always crowded. They not only massage the adults, also the children and expecting moms.

▼ Some are waiting for their turn to get massage.

▼ Bebelou’s booth bringing many top-notch baby brands into the exhibition such as Doodl from UK, Sol & Sno, Queebi from Denmark, Tidy Tot, and Loulou Lollipop from Canada.

▼ Queebi is having a pretty big special discount, 15% off for single items and 20% off for bundling.

▼ Can’t decide what to choose, hahaha.

▼ Another one who can’t decide between the Koala and the Crocodile.

▼ A brand originally from Korea, they utensils is so beautiful! My sister bought their playmat for her fur babies. And the owner said they want to expand their product line to become pet supply as well, she is very happy that my sister bought it for her fur babies, even make a lot of recommendation for us.

▼ Yori & Co a booth that sells many silicone utensils, a very wide range of silicone tableware and toys.

▼ Found this Kooka bolster, the material is so soft and the fabric is so breathable. Nice to have it.

▼ Another cute bolster, my sister ended up buying this for herself.

▼ Lilla!! They were having flash sale everyday between 15:00~17:00, almost all items are 50% off.

Here is my thoughts about FOMBEX.

FOMBEX stood out with its diverse lineup of workshops and seminars, designed to educate and empower parents. Renowned speakers shared valuable insights on topics such as early childhood development, breastfeeding techniques, and effective parenting strategies. These informative sessions proved invaluable, equipping attendees with knowledge that would positively impact their parenting journey.

The expo provided ample opportunities for networking and community building. Parents, experts, and exhibitors had the chance to engage in meaningful conversations, exchange experiences, and forge valuable connections. FOMBEX fostered a sense of community, uniting individuals with a common goal of nurturing happy and healthy families. Special

One of the main highlights of FOMBEX was the introduction of Queebi, a new carry brand. Attendees were captivated by Queebi's innovative designs, which offered both style and functionality. While sales may not have been at their peak due to its debut at an offline event, the positive response from parents and children demonstrated the potential of this exciting new brand. Additionally, the presence of established favorites like Loulou Lollipop delighted visitors, offering them a chance to explore trusted and beloved products.

Parents and attendees at FOMBEX expressed their admiration for the event. Many were drawn to the unique designs offered by many local and international brands, appreciating the fusion of fashion and practicality. Feedback from visitors praised the informative workshops and seminars, which provided valuable insights into various aspects of parenting. While the duration of the expo might have impacted overall footfall, the peak traffic on Saturday after lunchtime demonstrated the strong interest and dedication of attendees.

FOMBEX 2023 was an exceptional event that celebrated the joys and challenges of parenthood. With an exciting mix of exhibitors, engaging workshops, and a vibrant community atmosphere, the expo offered a valuable platform for parents to discover innovative products and gain knowledge to enhance their parenting journey. Despite the extended duration, FOMBEX successfully brought together big brands contributing to the event's overall success. As the event came to a close, attendees left with newfound inspiration and a strengthened bond within the parenting community, eagerly awaiting future editions of FOMBEX.

See you at the next FOMBEX.

Meet Queebi: Our New Brand for Making Life Comfy and Cozy

As we celebrate our 11th year in the market, we are starting 2023 with wonderful news. Our mission has always been to bring the world's best products to families in Asia, and today, we are thrilled to introduce our newest brand partner.

Let’s begin with Queebi, a beautiful Danish brand aiming to make life comfy and cozy—not just for babies, but for parents as well.

The Queebi Philosophy: For Parents, By Parents

New parents are always as busy as bees. They bear the responsibility of nurturing new life and must work together to keep their "hive" safe, healthy, and happy. Queebi understands this deeply. Their entire philosophy is built around a simple goal: to make the daily routines of parenthood more enjoyable and pleasant.

By creating products that are both lovable and multi-functional, Queebi adds elements of fun and ease to the moments that matter most—from feeding time to bath time to bedtime.

The Products: Lovable & Multi-Functional Companions

Getting sufficient sleep and healthy food is the foundation for a happy child. Queebi’s products are designed to be trusted companions on this journey. Their core offerings include:

• The Pacibuddy: A plush animal friend attached to a pacifier holder, ensuring your baby’s soother is always close by, easy to find, and harder to lose.

• Baby Loungers: Providing a snug and secure spot for your baby to rest, supervised, anywhere in the home.

• Wearable Blankets: A safe alternative to loose blankets in the crib, these "sleep bags" keep your baby cozy and comfortable all night long.

• Hooded Towels & Washcloths: Made from soft, absorbent materials to make bath time a warm and gentle experience.

The Heart of the Brand: Meet the Friends in Queebi Land

What truly makes Queebi special is the story woven into every product. Six charming animal characters represent the hopes we all have for our children, each on their own journey of growth and self-discovery.

• Liam the Lively Lion: The confident king of Queebi Land, who teaches us that leaders are made, not born.

• Dana the Dependable Deer: Thoughtful and observant, Dana is a great companion who loves to help others.

• Fabio the Fascinating Fox: Endlessly curious, Fabio is always trying to understand how the world works.

• Kaleb the Kindly Koala: The calm center of the group, Kaleb’s strong belief is that all good things take time.

• Casper the Carefree Crab: Casper enjoys doing everything differently, celebrating what makes him unique and special.

• Clyde the Capable Crocodile: Extremely independent and adaptable, Clyde’s self-esteem and inner security are as solid as a rock.

These friends don't just live in stories; they adorn Queebi's products, becoming a familiar and comforting part of a baby's world. They remind us that, like them, our loved ones will learn, grow, and become the best versions of themselves.

Why We Chose Queebi

We believe in Queebi's mission to add comfort and joy to the beautiful chaos of parenting. Their commitment to high-quality, safe, and thoughtfully designed products aligns perfectly with our own values. They understand that if you can find joy in the everyday moments, you can create a lifetime of happy memories. As parents know, this is a labor of love.

Welcome to the family, Queebi

5 Must have sleeping essentials that makes baby fall asleep instantly

When your baby is born into the world, usually parents will want to buy all the sleeping essentials that look cute and adorable, including blankets, pillows, mattresses, or maybe even dolls to decorate the bed. In fact, the need for baby to sleep is actually much simpler than many parents think. There are some items that are often been purchased, but actually are not recommended for use when the baby is sleeping because it can increase the risk of the baby experiencing shortness of breath while sleeping or may experience sudden infant death syndrome (SIDS).

5 Must have sleeping essentials that makes baby fall asleep instantly

Here are some essential baby bedding that parents need to prepare.

1. Crib

Crib is certainly the most important baby sleeping essentials to have. Experts recommend that babies do not sleep in the same bed with their parents because they are at risk of being rolled over or suffocated by their parents' blankets, sheets, or clothes.

Even so, babies are advised to stay close to their parents. So, if at any time he needs to be breastfed or changed diapers, it will be easier for parents.

When choosing a baby crib and mattress, parents are advised to look for a flat mattress and not too soft but solid. This type of mattress is safer for babies.

Our recommendation: Soho 3-in-1 Convertible Crib

Made in Italy and GREENGUARD Gold Certified, the Soho 3-in-1 Convertible Crib updates a classic open Scandinavian design with mid-century modern lines to complement any room style.

Sturdy inclined legs tuck beneath a strong frame and all four walls allow easy air circulation.

With three mattress positions available, you can easily adjust the bed heights to match your baby’s growth from newborn to toddler (toddler bed and day bed conversion kit sold separately).

2. Crib sheets

Crib sheets for baby mattresses are also important to have and you are advised to provide at least four spares. You see, you can be sure you will often change the sheets due to bedwetting or other ‘accidents’ such as spilled milk.

Choose sheets that are the right size and can fit snugly on the mattress so they don't cause creases that are dangerous for the baby. Babies who sleep on mattresses with multiple sheets are at higher risk of SIDS because the sheets can block their airways.

Our recommendation: Loulou Lollipop Fitted Crib Sheet

Loulou Lollipop crib sheets are so comfy, you’ll wish they were yours. Their muslin sheets are soft, breathable, and easy to clean. Thoughtfully designed to fit all standard crib mattresses, they come in a matching muslin bag that’s ideal for on-the-go and gift-giving.

3. Blanket

Blankets are also important baby sleeping essentials that need to be prepared by parents. The blanket will make the baby comfortable while sleeping. But remember, to buy blankets according to the season, if they are born in summer time, you can consider soft swaddle to replace blanket.

How to put a blanket on the baby while sleeping also needs to be considered. The blanket needs to be fitted properly so that it wraps around the baby's chest and put the baby's hands outside the blanket to keep the blanket from shifting and falling off.

If you're worried about your baby getting cold through the night, consider a wearable blanket instead.

Our recommendation: Loulou Lollipo Lightweight Muslin Sleep Bag

Loulou Lollipop wearable blanket help baby experience a restful night of sleep with our comfy, soft sleep bags. Also known as sleep sacks, they are the perfect solution for fussy sleepers. Available in muslin and Tencel Lyocell knit jersey for temperature regulation.

4. Waterproof mattress protector

Waterproof layer that is usually installed over the baby's mattress in case the baby's diaper leaks while sleeping. That way, the baby's mattress will not get dirty and parents don't need to change the sheets every time when baby pees.

Our recommendation: Ultra Soft Waterproof Bamboo Crib Mattress Protector Pad by Margaux & May

Thoughtfully designed to eliminate the pesky crinkle sound of many mattress pads, our bamboo crib mattress pad is also extra deep—so it won’t be a wrestling match each time you put it on. Best of all, the quilted terry cloth serves the dual purposes of keeping the mattress clean and the baby comfortable.

5. Baby monitors

It is important to have a baby monitor installed if parents cannot accompany the baby continuously while they sleep. For example, parents need to cook, clean the house, take a shower or work while the baby is sleeping. So by installing a baby monitor near the bed, you can do your activities while you still can monitor the baby.

Our recommendation: Nanit Pro Camera

Choosing baby sleeping essentials is actually not difficult. You only need to buy essential items which are actually not hard to get and the prices are affordable. The most important thing is that you know the function and how to use each item properly.

How to successfully let baby using a spoon (with recipes!)

Does your baby love to self-feed with fingers, but isn’t keen on using a spoon?  

While self-feeding using fingers is an important skill, so is learning to use a spoon. It’s a developmental milestone that kids achieve shortly after the 1st year & gain refined skill by age 2. 

Kids may prefer using their fingers because they get feedback through the skin, muscles & joints that helps them feel safe. With a spoon, the feedback is primarily via the lips, tongue & mouth. That’s why it’s so important for babies to go through 2 stages of mouth play: generalized mouthing in infancy & discriminative mouthing at about 4 to 5 months of age. That means baby is gaining the motor skills to intentionally move teethers & toys in her mouth as she explores the shape & texture. Most importantly, she gets to experience exactly how her body responds to that stimuli before food is introduced!

By 9 months of age, when kids aren’t comfortable with a spoon in their mouths, they may have missed out on this type of exploration.  Offer opportunities throughout the day (always when your child is safely seated) to mouth safe, flexible mouth toys. The grabease 2-in-1 self-feeding silicone spoon is a bit smaller than the grabease utensils, flexible & has a texture handle.  It’s a great first spoon for dipping & building confidence in a child who is hesitant.  

Got a toddler who isn’t keen on self-feeding with utensils? Offer the slightly larger grabease utensils during pretend play & let her lick & bite without the sensory component of food in her mouth. Keep offering the spoon at snack/mealtimes, too.  Give it a month & if your child is still hesitating, contact an occupational therapist or a speech language pathologist who specializes in feeding to offer specific strategies for your older child."

Mashed Sweet Potato

Sweet potato is a good start to introduce vegetables to your baby. Peel and roughly chop the sweet potato before boiling. Wait until tender, then transfer to a bowl to mash. Seasonings like salt, pepper, and garlic powder can be added for taste. Mashed food is a great way to teach your baby how to use a spoon. It doesn’t require much chewing either, since they have yet to develop teeth.

Ensure that the spoon your child is using is fit for their needs. Baby spoons allow for better grip and are made soft since their teeth are still growing. Choosing a brightly colored spoon can also entice your baby to eat on their own.

Grabease Silicone Spoons are patented, pediatrician tested and come in fun colors.

Scrambled Eggs

Eggs are a good source of protein and are customizable to your baby’s preference. You can cook the scrambled eggs with cheese to add flavor and a bit of texture. If you’re teaching your baby to use their hands to eat, cook the eggs using a folding technique instead of whisking. If needed, slice the eggs into bite-size pieces before serving. This way, the shape of the eggs will be easier for them to pick up.

Since your baby is learning to self-feed, it is best to place their food in a baby-proof dish. Opting for baby bowls that have a suction prevents them from spilling their food. Additionally, choosing break-proof dinnerware is a safe option for their learning hands.

Grabease Silicone Suction Bowl is also patented and pediatrician tested. It is made of food grade silicone that is resistant to bacteria, odor, and stains. The strong suction adheres to most surfaces to make learning to self-feed easier for both parent and baby. It's also dishwasher safe!

5 Recommended toys to maximize children's motor skills development

Children's motor skills need to be continuously trained in order to develop optimally. Here are 5 recommended toys to maximize motor development.

Since I became aware of the Sensory Processing Disorder problem experienced by my niece, Cessy, motor development has become my focus in overcoming the disorder. However, for children who do not have the disorder at all, it also needs to be stimulated.

Motor development itself is the process of growth and development of a child's movement abilities. Should develop in line with the maturity of nerves and muscles. In other words, every movement, no matter how simple, is the result of a complex interaction pattern of various parts and systems in the body controlled by the brain.

Read more: 10 Milestones in first year of baby’s life

Motor development of children is divided into two:

Gross motor skills

This include a wide range of movements performed by the child using the hands, feet, or the whole body. For example, crawling, running, and jumping.

Fine motor skills

This include small movements that children make using smaller body parts, such as picking up coins from the floor, or holding super small objects such as buttons.

Maximizing its development, can be done by playing. If you really want to use a toy media, you have to be observant in choosing it too.

Recommended toys to maximize development

1. Ball

Ball is good for training the coordination of the nerves of the limbs, including for hand and foot movements. Lightweight plastic balls are more appropriate for babies. If they have entered the age of toddlers, they can be invited to play basketball or soccer, while we explain the instructions. For example, if a basketball must be put in the basket. While the soccer ball is kicked into the goal.

For ages: 12 months – 4 years

Featuring: Mox by Moluk

2. Puzzles

Puzzles are good for training children's fine motor skills as well as training cognitive intelligence, as well as eye and hand nerve coordination. This game is even part of the sensory integration therapy specifically for children who have developmental disorders. For 2-3 year olds, choose a puzzle with large and few pieces.

For ages: 2 – 4 years

Read more: Plus-Plus is so fun! Plus-Plus unboxing

Featuring: Plus-Plus

3. Play-dough

Pinching, squeezing, rolling, grasping, to pressing play-dough turns out to be very useful for children's fine motor skills. When playing with play-dough, a child's fingers will be flexible and trained, so that when they starts using a writing instrument, they able to use it properly and correctly. There are many brands of play-dough out there, or you can make your own plasticine.

For age: 2-4 years old

4. Tricycle

I really remember the advice of child psychologist, that one way to train the gross motor nerves of the limbs is to take her on a bicycle. Bicycles help them to practice balance. Bicycles can also help children's partial intelligence. Just imagine, for children with growth and development disorders, bicycles are very helpful in stimulating, especially if they are given to children without growth and development disorders. To be more stimulated, create a cycling path that is given an obstacle, for example a small chair, until your child forces himself to maneuver.

For ages: 18 months – 4 years

Featuring: Radio Flyer Tricycle

5. Toy Stacking

This toy definitely helps a child's fine motor skills, the toys can be arranged from large to small. By doing so, they learns to arrange and remove the items he is holding. They will also explore the object they are holding. In addition, toy stacking can help children train their visual-spatial perception.

For ages: 12 months – 2 years.

Read more: Playing open-ended toy with Dena toys - My First Rainbow

Featuring: Dena Rainbow 12x

Above that age, children will need more challenging toys.

Indonesia Baby Product Exhibition - Mommy 'n Me 2022 by IMBEX

There are 2 kinds of baby exhibitions from IMBEX series, Mommy ‘n Me which usually will be exhibit in June-July every year, while the IMBEX itself usually will be held in the end of the year. I have not attended Mommy ‘n Me exhibition for 2 years, luckily this year I finally able to visit. Let’s join me virtually!

As always, IMBEX series always held their baby products exhibitions in JCC (Jakarta Convention Center), this year, they are using 2 halls, Assembly & Plenary Hall. The booths in Assembly Hall is bigger and I could say many of those are the old players, while Plenary Hall is occupied with many startup. I love being in Plenary Hall, meeting new brands.

Read more: 5 Booth that you must visit in IMBEX 2021

That day is super hot! I arrived pretty early, around 9:30 AM, there is no crowded lines, I can go inside the exhibition hall and enjoying the air conditioner within 5 minutes. The early birds always get the worms.

This is the first booth that catch my eye in the main lobby hall, Babybee Corp. I’ve know this brand from a local influencer and I follow them ever since. They’re known as hypoallergenic expert sleeping essentials. Indonesia is a hot hot hot country - need to say 3 times to emphasize - thus we are very picky while choosing sleeping essentials (pillow, blanket, bolster), especially for babies.

It was pretty crowded already in the main lobby, going straight then you will meet Assembly Hall and Plenary Hall.

Dooglee is launching their new product called Cosy Mat during the exhibition, and of course there will be a special discount during exhibitions. You can see from the crowd. Dooglee’s sleeping essentials are all using 100% natural latex, I use their pillow as well for myself, and I’ve been using it for almost 2 years, I am lovin’ it.

I bet you are already familiar with Baabaasheepz a Singaporean brand, this time they are having a special trade-in event as booth activity. Give you chance to upgrade your old buddy to a new upgraded version buddy by this VIP Trade-In. Awh, I wish I have one.

Walking down the main lobby, you will meet a couple of Ondel-Ondel - the big doll that is moved by someone inside is the original Betawi culture. On the Ondel-Ondel left hand is Planery Hall, the right is where you go to Assembly Hall. Let me take you to Assembly Hall first.

The very best booth location according to my opinion goes to - MOOIMOM. They will say hello to you once you arrived in Assembly Hall. Showing their 2 hot sale products in their biggest flyer, the auto folded stroller and wireless pumping machine.

Babymoov booth right next to MOOIMOM, together with NAIF a natural skincare brand made in Netherlands. Their booth is so Instagramable and they are having a photo contest this time, sadly I don’t take a good picture of it cause it was sooo crowded! But I took a screenshot from their Instagram account.

Found our carried brand, Matchstick Monkey in Paninti Hub booth. We wrote a bunch of articles about Matchstick Monkey, check them out here.

Read more: Matchstick Monkey, solution for baby's teething pain

Boromon by Monde, if you are not living in Indonesia, you might do not know that Monde is a very big local cookie brand. From 1984 until now PT Monde Mahkota Biscuit has been a consistent top player on the market especially for wafers product. PT Monde Mahkota Biscuit focused products are Nissin Wafers, Monde Serena Egg Roll Cookies, Nissin Coconut Biscuit, and Monde Boromon Cookies.

Cute booth by Ocipici - their main product is sleepwear, dailywear, homewear. Not only for kids, but also adults. The price also consider friendly.

Mooi is an Indonesian brand, handmade in Indonesia. They are opening 2 booths during Mommy ‘n me, later that day, both booths are full of human, very crowded, they are having 15% off discount and cashback for those Jastipers (meaning: delivery service).

Who doesn’t love books? Instead of buying more and more toys, I found Indonesian parent loves to buy lots of book! I saw there are many customers carrying boxes of books, I am bluffing. And there is something really draw my attention, the owner still using book to write down the incomes. Check their Instagram @alfabetbooks.

I am hoping Little Palmer House could have Gudettama clothing for adult :( Their prices are consider attractive enough even without discount, but during exhibition, you will get an extra discount. No wonder why the booth is so full, the line are very long.

Afternoon situation, more people coming to the exhibition.

Now, I am taking y’all to the Plenary booth.

Babiesfirst is a bamboo fiber feeding set, I heard from many Jastip friends that they receive many customers ordering Babiesfirst bamboo feeding set. The design is indeed cute.

You can find our other carried brand, Moomu in Mybebe Indonesia’s booth. They had crazy attack special for each day. You can get a different discount for different items each day. The booth is very easy to find, in front of the stage.

The stage situation when there is no activity around that time, chairs are being occupied by those who need to take a quick rest.

Alami means natural in Indonesian, Alamii has a very nice booth design. It is a snack for kids, oven baked, no MSG, of course no artificials, and they only use premium alami ingredients.

Another booth that successfully has drawn my attention, it is the PMB Toys Indonesia. They are a vehicle toy maker.

And this is the reason why I remember them so much, this Vespa is only IDR 500,000 around USD 33. It has battery, it has speaker, it even has two extra wheel to keep it balanced. Wow!

Every thing will come to an end, I am grateful there are more and more events back to Indonesia. See you in next event! Tell me which brand you like the most.

5 Tips for choosing a comfortable school bag for the kids

Choosing the right school bag for the kids is very important. Not only the model, material, and color, the size of the school bag also needs to be considered and adjusted to the little one's body posture. That way, your little one can stay comfortable and avoid muscle pain. Kids usually bring quite a lot of things when they go to school, books, school supplies, and lunch. Backpacks are still the best choice for kids’ school bags, because they are designed so that the load that carried can be supported by the body's strongest muscles.

However, if the kids carry too much weight in a backpack, it might cause back, neck and shoulder pain, as well as posture problems. In order to avoid these various conditions, we should choose our kids backpack wisely.

5 Tips for choosing a comfortable school bag for the kids

Parents certainly don't want their kids to feel back pain or their posture is disturbed due to choosing the wrong school bag. Well, there are tips for choosing a children's school bag that you can try

1. Choose a backpack with the right size

Even though a backpack is the best choice for a child's school bag amongst all kind of bag out there, make sure to choose the right size according to your little one's body posture. A backpack that doesn't fit properly can cause back pain and shoulder pain.

Editor tips: The size of the backpack that is suitable for children is 5 cm hanging above the waist. This is because the lower the school bag from the waist, the heavier the burden that must be carried by the shoulders.

Read more: Recommended toys to bring to school

2. Choose a wheeled bag when carrying a heavy load

If you have to carry a heavy load, choose a school bag with wheels to make it easier for your little one to move. However, make sure your little one doesn't have to go through the stairs to get to their class, because it can endanger their safety when lifting a wheeled bag.

3. Use school bags properly

Make sure you adjust and tighten the two shoulder straps, so that they fit your little one's body. Avoid using a bag with only one shoulder strap as it can cause lower back pain and muscle spasms.

Editor tips: If your child's backpack is equipped with a belt around the waist, make sure you tighten it properly. However, don't be too tight so your little one still feels comfortable.

4. Pay attention to the weight of the school bag

In order to avoid children from back pain, don't let your little one carry a bag that weighs more than 15-20 percent of his body weight. In addition to back pain, a backpack with a heavy load can cause a child's body to bend forward or scoliosis.

Editor’s pick: HUGGER toodler backpack

5. Choose a bag with the right straps and compartments

Choose a backpack with wide shoulder straps and soft padding. This will provide comfort to the child when carrying a school bag. In addition, choose a backpack with several compartments so that the weight of the items can be more evenly distributed. Heavier items should be placed closer to the back, while lighter items should be farther away from the body.

Not only we need to pay attention while choosing the type of school bag, the things inside of the bag also need to be considered. Prioritize the contents of the bag only for school purposes so that the burden of the school bag carried by the kids is not too heavy.

Read more: 5 Fun water toys to play this summer

If the school provides lockers, remind your child to keep a bag or put heavy books there. And if the kids experience numbness, tingling, or discomfort in the arms and legs it might be a result of using the wrong school bag, take him to the doctor for an examination and get the right treatment.

What is STEM.org certification? Why do I need a STEM certification?

We are very honored to share with you the news that our subsidiary, Toy Brain has been around for about a year and a half since the establishment date. In the fourth quarter of 2020, we finally passed the international organization STEM.org certification, becoming the first and only one who get STEM education system certification in Taiwan, and the world's first professional platform dedicated for promoting STEM education, we are truly honored! After that, we will be able to do our best in STEM education for young children.

Toy Brain becomes Taiwan's first and only one who passed STEM.org education system certification

We believe that STEM education has a very important role on future children, that’s why we decided to promote STEM education in a more comprehensively. In addition to obtaining the STEM cross-disciplinary scientific certification of domestic successful universities through examinations, we should apply for STEM at an international official institution. Certification, on the one hand, challenge yourself to see that your hard work has paid off, and on the other hand, passing the international certification will make you more confident and proud that you are being responsible to consumers.

After two oral exams in full English and a long series of test papers to test our founder acknowledge about STEM, future business models, and the management level skills - no pain no gain, they said - Toy Brain finally get the honor of STEM.org certification. It means that Toy Brain is the first platform who is able to pass the international STEM certification in Taiwan. It is such a thrilling news for our BabyLux big family!

What is STEM.ORG certification?

STEM.org is a Detroit-based company founded by Andrew B. Raupp. Since 2001, STEM education has been promoted to the whole United States and then to the world. It has been more than 20 years and has been recognized by the U.S. Senate, mentoring and cooperating with more than 2,000 schools and with more than 100,000 students, it has strong credibility in the industry.

In order to strengthen and promote the credibility of STEM even more, STEM.org has carried out a badge certification campaign for People, Product and Program, and in 2022 they added Publishers as certification category. This certification cannot be purchased through payment to maintain and ensure the credibility of the certification.

This time, Toy Brain applied for the "Program" category with the platform content. After multiple layers of auditing standards, it was finally affirmed by the reviewers and certified by STEM.org. It is worth mentioning that, in order to ensure unchangeable, absolute fairness, the STEM.org certification data will even be synchronized to the blockchain, which means that for those who have officially obtained STEM.org certification, the qualification will exist forever within the time limit. become an established fact.

Let’s take a look at the STEM.org certification differences. There are three certifications in total: green, orange, and red, which are certified for different target groups.

Green is for people, the world’s original, digital STEM credential for people.

The first educator in Taiwan, Wang Xiangyu, to be awarded the STEM.org People category, is currently the founding chairman of the Asia Pacific STEM Education Association.

Mr. Leung Sicong, the director of Education and Exhibits Department of Macau Science Museum, he is the first person in Macau to obtain STEM.org Macau certification.

Orange is for products, our Newmero from Denmark has the orange trustmark.

Taiwan’s Eagle Lab also has the orange trustmark.

The red ones are STEM.org's trustmark for Programs, which accredits the entire education system, principles, and methods.

STEM.org Certification Standards

In order to get the eligible mark as in the picture above, the content of the website, the products, the quality of team members, and even the company's future vision, social responsibility, goals, and management direction and methods must meet the organization standards. Here are some general guidelines for reference:

1. Themes

STEM.org has multiple committee members evaluating whether the platform's content themes are closely related to the core value of STEM or not, including science, engineering, technology and math.

2. Bringing new literacy for the 21st century

Evaluating whether the content of the platform can help develop new literacy in the 21st century, such as creativity, independent thinking, and solving problems encountered in life.

3. Educational

Evaluating whether the assessment content helps parents and children understand STEM better, whether it provides practical teaching methods or practices, and many more.

4. Diversity

Evaluating whether the content of has diversity and can provide rich teaching resources.

5. STEM allign products

Evaluate whether the products recommended and sold on the website are different from other ordinary toys, and evaluating they are not only a toys but also a teaching tools with STEM educational values.

Why applying STEM.org certification?

After Toy Brain team has gotten in touch with many parents and kindergartens educators, we found that many of them has already know about educational toys or teaching toys from their daily life or work. But they didn’t have a deep understanding of STEM, they didn’t understand how to use them as teaching tools, and there is no way to know the safety of goods, or whether it has the value of STEM education.

Some even blindly listened to the sales, who did not guide the understanding of the STEM core values. They believed that buying a material package to assemble, buying a robot, and playing programming represented the complete STEM. For this reason, we established and launched a the system to pre-school, to reduce the problems that teachers and parents are facing, and of course we want to establish the correct way to promote STEM.

Why should you only trust a platform with certification?

1. Toy Brain has improved the review standards of all products on the shelves, we will help you check the toys with STEM value and even certification at the beginning, so that you can easily choose good toys that allow children to learn things on our platform.

2. We have passed the STEM.org international organization certification, to ensure that we are reliable and accurate while we speaking of the STEM value.

3. Toy Brain also expects ourselves to have the ability and responsibility to influence the big environment, from developing a small theme to influence our next generation, so that they are able to play openly, play correctly, learn while playing, and cultivate their abilities to solve problems in life.

At this stage, there are many people who want to take the trend of STEM. The original intention of creating the platform of Toy Brain was to give everyone a thorough and correct understanding about STEM. STEM education might give you an ‘unsure’ feeling, it seems that no one can see and explain what is STEM clearly, but in fact it is only because the lack of understanding. In order to solve this problem, we invited scholars with professional experience, or members of the Taiwan Toy Education Association, as well as many first-line kindergarten teachers with practical experience, who want to promote STEM education but feel that there is no suitable place to promote. We are here, ready to work with you together to complete this difficult task and build this STEM education ecosystem together.

After all, the road to promote STEM education is not easy, and it is even more difficult under the Asian style education system. Now our efforts are starting to be seen, and the most important thing is to rely on the support of parents and educators. STEM in Asia! Let us create together possibilities for new education method and new parent-child bonding time activities!

Matchstick Monkey 2022 New Product Introduction: Bathtime Series

Children usually like to play with water, but it's really hard to get them take a bath. Turns out, there are many reasons behind it. One of them is because children get a lot of sensory stimulation when bathing that makes them uncomfortable, such as the sensation of being exposed to water and exposed to cold air when taking off their clothes. To get around this, parents can distract them with children's toys designed to accompany bathing activities. By playing while bathing, children will feel more enjoy because they are surrounded by interesting toys.

More about Matchstick Monkey

When to introduce bath toys

You may find you want to introduce toys for the bath in the first few months but there’s no real need to do this until they are six months plus. However, every child is different so see how you feel.

Matchstick Monkey Bathtime Range

Today we would like to introduce you the new range of Matchstick Monkey bathtime range.

• Each bathtime range contains BioCote® Antimicrobial Protection.

• They designed to resist mould and mildew.

• They made from BPA free silicone.

• They encourages early learning through play.

They are 3 new bathtime range designs in total, let us introduce you one by one.

• Slide set

• Boat set

• Wobbler set

• Hair rinser

Matchstick Monkey Bathtime Boat Set

The Matchstick Monkey Bathtime Boat Set promises to provide endless bathtime fun. Soft to touch and ergonomically designed, the boat set is built to encourage early development, imaginative play and hone fine motor skills. Contains Biocote® Antimicrobial Protection to help prevent the growth of mould and mildew on the products. The set contains one boat and one wobbler.

It encourages imaginative play and helps develop fine motor skills. It contains Biocote® Antimicrobial Protection and designed to resist mould and mildew. Made from BPA free silicone, ABS & PP materials and suitable for 12+ months.

Link to purchase

Matchstick Monkey Bathtime Slide Set

The Matchstick Monkey Bathtime Slide Set encourages the early development of hand-eye coordination, as the easy-to-grip animal rocks can be placed at the top of the slide, where they go splashing down into a foamy mountain of bubbles! Simply attach the slide to any bath or smooth surface and choose to direct the slide in one of three angles. The set contains one slide and three fun animal character rocks.

It encourages early learning through play and helps develop hand-eye coordination & fine motor skills. It can be attached to bath or any smooth surface in 3 different ways. And it contains Biocote® Antimicrobial Protection, also made from BPA free PVC & PP materials and suitable for 12+ months.

Matchstick Monkey Bathtime Wobblers

The Matchstick Monkey Bathtime Wobblers are ergonomically designed to fit perfectly into tiny hands. Watch little ones’ faces light up as they bob around the bath, encouraging imaginative play, while helping to develop fine motor skills. The set contains two wobblers and are mould-resistant, so they can play until their heart’s content.

Read more: Award winning baby product

It has ideal shape for little hands to grip. Encourages imaginative & creative play and helps develop fine motor skills. It contains BioCote® Antimicrobial Protection and designed to resist mould and mildew. It made from BPA free silicone & ABS material and suitable for 12+ months.

Matchstick Monkey Hair Rinser

The Matchstick Monkey Bathtime Hair Rinser helps prevent soapy water running into little eyes. Pour from the top of the monkey for a free fall effect or out the little holes for a gentle rainfall shower. Suitable for newborns or toddlers - rinse hair and bodies in a fun, gentle and playful way.

It has soft silicone lip to protect baby’s head, contains Biocote® Antimicrobial Protection, made from BPA free PE material, and suitable from newborn.

5 Fun Water Toys to Play This Summer (2022 Version)

Playing with water has always been one of children's most favorite activity. Letting children play with water in the hot summer not only can prevent heatstroke, it also cools us down both physically and spiritually, haha. Beach is a place that you will visit in summer, creating a core memory by playing on the beach with our kids, building sand castles, playing with water guns, and many more activities. There are water toys with various shapes and materials on the market. When buying these water toys, how should we choose? Here I will recommend 5 fun water toys to play this summer.

Content:

1. The benefits when playing with water

2. How to choose water toys?

3. 5 Most recommended water toys for summer 2022

• Belgian QUUT water toys

• Swiss Moluk creative water toys

• Israel Yookidoo water toys series

• BABCOO Super Long Range Water Gun

• Bakoba

4. Summary

The benefits when playing with water

Kids love to play with water. In fact, playing with water also has many benefits for children. Here are the benefits when playing with water.

Enhance sensory motor development

Water is the most special substance, when baby live inside mom’s belly, they live in water. Not only they can learn on recognizing the various forms of water, when playing with water, they can feel the flow of water and the temperature of water. It is a wonderful experience to boost baby sensory motor development. Playing with water can also stabilize baby's mood.

Playing with water is good for children

Kids getting crazy when they know they will play with water. When they play with water, they will running around, in fact they are doing a lot of exercise without even knowing. Then they will feel happy, such emotions can help children develop optimistic characters. And for those kids who didn’t enjoy taking bath, let them play more with water, sooner or later they will falling in love with bath as well.

Read more: Bathtime toy recommendation

Create unlimited imagination

Water is an invisible form that can change with the external environment. Children can practice using different objects to shape the water. Putting water in different containers, putting it in the sand, and pouring it on the ground can all stimulate children in different ways. Of course, the biggest stimulus is to splash on yourself or other children!

Learn communication skills

To play with water and sand, it is usually a group of people who play together. Children can also work together to complete the same work, such as sand castles, and children who are not familiar with it can also mingle and make new friends.

How to choose water toys?

When choosing water toys, you must pay attention to several details.

Safety

Children's movements tend to be more exaggerated when playing in the water. Do not purchase a toy that have sharp edges. Safety is the most important thing.

Material

BPA free is a must. It would even better if there was an ST (Safe Toy) stamp on it.

Can be played in many ways

If a toy can have a variety of ways to play, it must be a good toy. Moreover, good toys can stimulate children's imagination and can make children smarter by combining or developing new ways to play.

Cute appearance

The appearance of a toy has always been the first factor for children to choose a toy. They tend to choose a toy with a familiar character on it, like Thomas the Train, Disney characters, Cocomelon, and many more. The best way to choose is to take your children to choose one. Let them have the opportunity to choose, it will give them a higher sense of achievement.

5 Most recommended water toys for summer 2022

Quut from Belgium

Quut (pronounced as “cute” in English) was born end of 2012, in the kitchen of PARS PRO TOTO, a well-regarded Belgian design agency with more than 25 years of experience in designing and engineering innovative products and attractive brands.

Known as the Steve Jobs in the sand-playing world, the beach toys have won 2014 Red Dot Design Award. Quut reinvents the great basics like a shovel, a bucket, etc. by offering a collection of smart beach toys that combine design, ergonomics, solidity and eco-responsibility since they are all Phthalate-free, BPA-free, Latex-free and 100% recyclable!

MOLUK from Sweden

Driven by a passion for great design, MOLUK strives to create innovative, sustainable products that don't just entertain kids on a superficial level, but invite real interaction. There are no ON and OFF switches, batteries or complicated instructions – MOLUK toys are powered simply by a child's imagination.

In a time where everything is getting more virtual, MOLUK offers toys that are totally manual, toys that get children to move and explore, toys that stimulate their senses and minds.

MOLUK's most famous product, Bilibo, is like a tortoise shell, which can be used to dig sand, fill water, sit ot it, wear it on your head to play bullfighting, stand on it and practice yoga, whatever you can think about.

Apart from Bilibo, Plui is also a well-known water play toy from MOLUK. Want to know how clouds making rain? Let's do this physics experiment! Press the hole above, and Plui will reach an instant vacuum, and the water will not fall down. If you let go, it will rain.

This year MOLUK also launched Boi, yes, she looks like a penguin. Boi has the concept of a tumbler, can float on the water, or dangling on the road. There is also a suction cup on the front, which is not found in other sand dredging toys! And almost every single product of MOLUK has won a lot of world-class awards. It has also been nominated by Luna, a well-known foreign magazine as Good Design of the Year.

Read more: 10 Types of open ended toys that best for children

Yookidoo from Israel

For Israel, there are no longer only the Dead Sea and Jerusalem! Yookidoo from Israel has also won many world-class awards. This water play toy, which almost occupies many children's bathrooms, makes many children who don't like to bathe again get rid of the name of dirty children.

Yookidoo was born in the design studio credited with launching unprecedented developmental toys for numerous global brands. The series of water play toys was launched more than ten years ago, which can be regarded as a revolutionary innovation in the industry.

BABCOO

Speaking of summer, how can there is no water guns? But ordinary water guns have a short shooting distance, sometimes they even leak, which is really disappointing. This BABCOO has 4.5 stars on Amazon, it doesn't leak, it can hold three cans of water (about 1010 cc), and everyone is very excited about being able to shoot very far. BABCOO has a very cool shape, the whole design is very futuristic.

BAKOBA from Denmark

Play is serious. It is fundamentally important for building the skills we need to become independent, creative, problem-solving adults. This is why, BAKOBA founders have designed BAKOBA. To keep children playing. For hours and hours and years to come.

Made the quality extremely high, so once you’ve built something, it will stay together, and you can play without fear of anything breaking or falling apart. Play indoors as well as outdoors. The light BAKOBA materials float, so they’re perfect for the pool, the tub and easy to clean in the washing machine.

You can play with BAKOBA in many ways and water play is one of them. BAKOBA is the perfect toy to bring to the bath, swimming pool or even to the beach or lake. It is a super fun activity for the kids to experiment with their construction's ability to float in the water!

The building blocks do not absorb the water and will therefore dry quickly afterwards.

Summary

No matter the age is, playing with water is always a pleasant experience. There are suitable water supplies to help play together, which can make the process of playing in the water more exciting!

At-home activity: 5 Tips to successfully bake with kids and props you must have

Baking is an exciting activity that everyone in the family can enjoy. Not only is it quality time spent together, baking ignites creativity, teaches how to follow instructions, involves math & counting, and it brings smiles.

5 Tips to successfully bake with kid

Tips #1: Embrace the mess

If you feel most calm in a tidy kitchen, set your expectations before starting. Baking with kids can be messy, but that’s the fun of it.

Tips #2: Use big bowls

From experience– use very large mixing bowls so there’s plenty of room for stirring, pouring, splashing, etc.

Tips #3: Pre-measure if needed

If you’re baking with more than 1 child, it’s likely helpful to have some ingredients pre-measured so all they have to do is pour into the mixing bowl. If you’re baking with 1 child who is beginning to understand math, it might be fun to have that child help measure so there’s learning involved. For example, “We have 2 cups flour and 1 cup cocoa powder needed, how many cups total do you think that is?”

Tips #4: Do not be in rush, allow enough time

Baking takes time and baking with kids takes longer. The recipes listed below include the average time, but including children in the process may slightly extend those times. Consider it a fun journey rather than a means to an end.

Tips #5: Assign jobs to make it fun

For example, if you have an 8 year old and 4 year old in the kitchen with you, give each a specific job such as the older child measures and the younger child stirs. If you’re baking with a child who is beginning to learn counting, have that child count all of the ingredients. To create excitement, you could call the child “chef” such as “please hand me the whisk, chef Sally” and label your kitchen tools with fun names such as “Sally’s Super Special Spatula” or “Dominic’s Mighty Mixing Bowl.” (This works wonders with super young bakers!) You could even pretend you’re doing a cooking show and make up a fun name for your show.

The following baking props are my suggestions if you’re baking with eager little kitchen helpers. As always, young bakers should have adult supervision in the kitchen.

Baking props you must have for a successful baking with kids

Props #1: Cute and fun baking mold

Choose a baking mold that looks fun! Dena toys is a toy brand that made from a platinum silicone, making it a very best choice. Not only baking mold but also bath toy, stacking toy and even teether.

Check more about Dena toys here.

Props #2: Kids safe knife

My first recommendation for kids safe knife is Kiddikutter, an Australian brand, it cuts food, not finger - as their slogan said. Not only BPA-free, Kiddikutter completely food safe and hygienic. It can also cut through meat when used with a sawing action, they are ideal to use as cutlery.

Check Kiddikutter here.

Props #3: Utensils that designed for kids

If you follow us long enough, you will guess my recommendation easily. It is Loulou Lollipop tableware series and Grabease. They both designed for our little kids with a shorter handles, the difference between these 2 brands is the material and little design.

While Grabease utensils are made from PP, Loulou Lollipop utensils and made from silicone and stainless steel. You can choose according to your preference. However, I recommend Grabease for younger kids because of its choke protection. While for bigger kids, Loulou Lollipop will be my first choice.

Check Loulou Lollipop utensils here.

Check Grabease utensils here.