How to become a baby product wholesale distributor?

BabyLux has been a baby product distributor for over 7 years, we carry around 14 brands until now. Not only carrying baby essentials, but also education toys, introduce those brands to Asia’s country. Some of them like Nookums, Grabease, Matchstick Monkey, and you can see more in here.

Our founder found out that demand for baby product has increased, so does the need for distributors. Being a baby product wholesale distributor is quite promising - but you need to do it right - because you can achieve a fairly large profit. The reason is quite simple, babies are always been the most precious family member, parents or even grandparents would like to give the best for babies.

Our Instagram feeds.

Our Instagram feeds.

Distributors are the link between the end customers and the manufacturers of a product. As an authorized distributor you'll usually receive direct training from the manufacturer on how to use its product, and have contractual authorization to sell its products – sometimes with exclusive rights to sell the product in a particular region. This gives your customers the peace of mind knowing that they are working with a company with direct access to the manufacturer.

For those who are interested in being distributor, this is how we start..

So, how to become a baby product wholesale distributor?

Decide what you want to sell

You can distribute almost anything, but you need to be knowledgeable about the product you're selling. For us, why we decide to be a baby product wholesale distributor? Long story short, our founder see the potential in baby products, as you know BabyLux main goal is to bring both innovative and the best quality of baby products to the Asia’s retail market. At that time, our founder notice that many good products are only distribute in US or UK, even though there are some in the Asia, but it is hard to find. So you need to seek the main purpose.

Read more: Wanna be Nookums world's most famous pacifier retailer?

Build relationships

Networking is the foundation of the distribution industry. Relationships and connections will define you. Gain a deep understanding of your target market and clients to develop stronger partnerships. Keep communication open and available. No matter with the manufacturer or customer, always build a good relationships.

Create a website for your business

In addition to simple contact information, this website should describe prices and product offerings. This is especially important if you sell directly to consumers. You may need to start learning about SEO, yes, you can learn it by yourself, it takes time, but very worth to learn.

Inventory

You’ll need to have enough cash on hand to purchase sufficient inventory to launch your business. How much money that will require depends on what products you’ll be selling. Typical starting inventory needs for wholesale distributors can range from a few hundred dollars to over a million dollars’ worth of required inventory, which may need to be financed. Get a warehouse, place your first order and run with it.

Market your product to potential customers

Send out your catalog to potential customers in your area. You can also make cold calls or place ads in trade publication relevant to your products. With some luck and salesmanship, your first orders will be coming in soon! For us, we use email and social media - follow us at @babylux_asia, they are really good for branding.

Small reminder for you who would like to start your own business as wholesale distributor, keep your early expectations modest!! Focus on quality and on keeping costs low.

Our suggestions

As you know, we already in the business since 2012, these 7 years, we have learnt so many things, no matter how to select baby product brands that we want to carry, or other soft skills. We have grown so much. So, if you still don’t know where to start, just start from those best seller brand or product. Our all-time best seller are Grabease self-feeding utensils, Nookums pacifier buddies, and Loulou LOLLIPOP teether set. If those brands haven’t yet in your country, take it!! Contact us. Together, we will grow even bigger.

Read more: Self feeding utensils, Grabease or Bumkins silicone chewtensils?

Read more: Nookums paci-plushies or WubbaNub?

We carried so many brands and we keep growing. We only selected those products which will make parenting life easier, so if you are interested in partnering with us, don’t shy - leave us a message and we will back to you soon. No matter where you are, in Taiwan, Singapore, Thailand, Indonesia, Japan, Korea, all the countries in Asia and no matter who you are, we are more than happy to connect with you!

If you want to grow, find a good opportunity.
— Jack Ma