Merry Christmas and Happy New Year 2021

Dear partners,

It needn’t be said that 2020 has been an odd one. It has been a challenge that makes most people have to adapt to so called new normal.

For me, 2020 is a year of reflection, learning and full of blessing.

I ended 2019 with a very-looking-forward-to-2020 feeling. BabyLux have grown so much, we were carrying more baby product brands to Asia’s market, made several new friends with BabyLux partners - you are not just a clients, and yet to say BabyLux had achieve an impressive numbers.

When I still learn my way to navigate, COVID-19 hits. Many countries were having large-scale restrictions and some even are still in lockdown until today, it force us to stay at home. Being relocated in Indonesia and stuck at home has forced me to reprioritize what is important in my life, to be sharp focus.

I am always a family person, family has been my rock. I am grateful despite the lockdown, everybody is safe and sound. Being cooped up working from home has made me value the space I have around me. How much I miss working from BabyLux Taiwan office with an ergonomic chair and how I miss my office-based-colleague.

The pandemic has been pushing us to look for opportunities that come with it, not only focus on the challenges: to appreciate what we have in life, reconnect with our hobbies, exposed to new things and deepen our self understanding. It is very liberating to know that we’re capable not only to adapt but thrive on change.

A special thanks to our Taiwan, Singapore, Philippines, Thailand, Vietnam, Hong Kong, China, Malaysia partners. And welcoming our Indonesia and Middle East distributors to BabyLux big family. We are so grateful that we could pass 2020 with having you as clients a.k.a. partners.

When I reflect to how much progress we had in the span of a year, it’s all worth it. The best part is although our numbers might have been affected due to COVID-19, but the fact that some of our partners’ numbers had grown makes us so proud of you! If there’s anything we can do for you, send us an email.

This year, BabyLux has secretly do trial and error for our upcoming new project, these including marketing and sales scope. We hope with our new and upgraded sales and marketing support, we could continued success in the future. Once it is all settle and ready, we will announce the good news to you.

So, THANK YOU 2020 and thanks to YOU! There really is joy to be found in the little things.

“It is a pleasure to do business with you. Thank you for all the work and trust on us. We are looking forward to a new year filled with more work and opportunities from you.”

Cheers,

BabyLux Family

A Letter to Our Valued Partners: The BabyLux Vision

To our brand innovators, our retail leaders, and our entire network of collaborators:

As we reflect on our journey, we want to express our deepest gratitude for the support you’ve shown us and the excitement you’ve shared for the BabyLux vision. From our earliest days, we have strived to be more than just a distributor; we aim to be the central hub where innovative brands find their gateway to the Asian market, and where retailers discover the products that will define the future of parenting and play. For that, we thank you.

Since our beginning in 2012, our core mission has been to bring joy and innovation to parents and children. We began by sourcing the highest-quality baby essentials, making life easier for new families. But as the world changed, so did we. We saw a powerful shift in what families needed: tools for connection, education, and creative development. This inspired our strategic pivot towards becoming leaders in STEAM and open-ended play. Today, we are proud to champion the toys that build the problem-solvers, creators, and innovators of tomorrow.

To our brand partners, you have our sincere appreciation. We honor our very first partners who took a chance on us, and we are proud to have been the first distributor for many now-famous brands. To the groundbreaking innovators we work with today—the creators of brilliant construction systems, open-ended sensory toys, and tools for large-scale imagination—thank you for trusting us with your vision. We don’t just move your products; we build your legacy in Asia.

Our team is hard at work making this partnership more valuable every day. We are more than distributors; we are market builders. We provide crucial feedback to our brand owners, and we offer hands-on solutions to our distributors navigating a complex market. Most importantly, we invest in educating the end consumer, creating dedicated platforms like ToyBrains.com to build genuine demand and trust from the ground up. This is our commitment: we don't just sell to a market; we create it.

Our vision for the future is clear. We will continue to pioneer the landscape of parenting and play in Asia, discovering the most innovative products and empowering our partners with the tools and expertise to thrive. We have built an incredible network across Taiwan, China, Japan, Hong Kong, Korea, Thailand, Singapore, Malaysia, Philippines, Indonesia, Vietnam, and beyond, and the journey is just getting started.

You are helping us redefine the parenting experience. We couldn’t be more honored to have you with us.

With sincere gratitude,

The BabyLux Team ❤️