A Letter to Our Valued Partners: The BabyLux Vision

To our brand innovators, our retail leaders, and our entire network of collaborators:

As we reflect on our journey, we want to express our deepest gratitude for the support you’ve shown us and the excitement you’ve shared for the BabyLux vision. From our earliest days, we have strived to be more than just a distributor; we aim to be the central hub where innovative brands find their gateway to the Asian market, and where retailers discover the products that will define the future of parenting and play. For that, we thank you.

Since our beginning in 2012, our core mission has been to bring joy and innovation to parents and children. We began by sourcing the highest-quality baby essentials, making life easier for new families. But as the world changed, so did we. We saw a powerful shift in what families needed: tools for connection, education, and creative development. This inspired our strategic pivot towards becoming leaders in STEAM and open-ended play. Today, we are proud to champion the toys that build the problem-solvers, creators, and innovators of tomorrow.

To our brand partners, you have our sincere appreciation. We honor our very first partners who took a chance on us, and we are proud to have been the first distributor for many now-famous brands. To the groundbreaking innovators we work with today—the creators of brilliant construction systems, open-ended sensory toys, and tools for large-scale imagination—thank you for trusting us with your vision. We don’t just move your products; we build your legacy in Asia.

Our team is hard at work making this partnership more valuable every day. We are more than distributors; we are market builders. We provide crucial feedback to our brand owners, and we offer hands-on solutions to our distributors navigating a complex market. Most importantly, we invest in educating the end consumer, creating dedicated platforms like ToyBrains.com to build genuine demand and trust from the ground up. This is our commitment: we don't just sell to a market; we create it.

Our vision for the future is clear. We will continue to pioneer the landscape of parenting and play in Asia, discovering the most innovative products and empowering our partners with the tools and expertise to thrive. We have built an incredible network across Taiwan, China, Japan, Hong Kong, Korea, Thailand, Singapore, Malaysia, Philippines, Indonesia, Vietnam, and beyond, and the journey is just getting started.

You are helping us redefine the parenting experience. We couldn’t be more honored to have you with us.

With sincere gratitude,

The BabyLux Team ❤️

The Finalists of Kind + Jugend Innovation Awards World of Kids Toys 2019

Kind + Jugend trade fair, which, with nearly 1,300 suppliers, set a new exhibitor record, was also convincing on the visitor side. Around 24,000 trade visitors from 133 countries took the opportunity to gather comprehensive information, order and network. The internationality increased again slightly for both exhibitors and visitors. The exhibitors once again described the decision-making competency of visitors as outstanding.

The top trends of this year's Kind + Jugend included e-mobility for prams. Digital products for child care and the children's room also the theme of sustainability. Start-ups were able to present themselves for the first time at the trade fair under favorable conditions. This initiative will also be continued next year.

Kind + Jugend Innovation Award nominees for World of Kids Toys:

MODU

It’s a life-size building toys for active play, it is a Denmark toy brand. MODU comes in kits with building blocks in tactile foam, connector pegs & wheels — all designed to trigger the physical activity & imagination of kids. MODU encourages & supports every stage of development.

MODU is a brand-new toy that encourages your kids to build their own creations! Life-size building blocks in tactile foam makes active play the fun & natural choice for kids of all ages. Kids can ride MODU, rock MODU, roll MODU, walk with MODU, climb on MODU, balance with MODU, crawling with MODU, and jump on MODU.

Here to find more about MODU.

5-in-1 Here I Grow Walk Behind & Ride on

It’s one of Tiny Love product which is designed by Dorel Juvenile (Maxi Miliaan B.V.) from Netherlands.

As toddlers are learning to walk they toy can be used as a walker with a toy section positioned in the center that they can play with. That section is moved to the back and the hand reversed to create a seat so pre-schoolers can zip around the house on the now, ride-on. The front wheel is designed with a multi-positioned caster to allow kids to be more agile. The skateboard like wheels on the back make it easy to stroll while giving it some gripping for hardwood or ceramic floors.

There is no word as to when this will be released but we are excited to see it hit the market. It will be a hit with parents!

Read more: Congratulations to Matchstick Monkey Toy for winning Best Baby Toy 2019

Soothe ‘n Snuggle Otter

The Fisher-Price® Soothe 'n Snuggle Otter is a unique plush soother that helps comfort your baby just like you do. Its soft belly moves up and down in a rhythmic motion that mimics breathing to help soothe your baby naturally, along with up to 30 minutes of calming music, sound effects, and soft lights. With its sweet face, super snuggly fabrics, and satiny tail, the Soothe 'n Snuggle Otter is a perfect bedtime friend for your baby.

The soother's soft textures, calming music and lights, and gentle rhythmic motion engage your baby's developing tactile, visual, and auditory senses while helping to promote relaxation. This sweet soother can become part of your baby's bedtime routine, helping them develop healthy sleep habits. The otter's sweet face, calming motion, and gentle music help comfort your baby, giving them a sense of security.

Here to find more about Soothe ‘n Snuggle Otter.

Tummy Time Mobile Entertainer

It’s also one of Tiny Love product which is designed by Dorel Juvenile (Maxi Miliaan B.V.) from Netherlands.

Turning tummy time into fun time with an innovative and engaging tummy time mobile that doubles as an on-the-go toy. The upside-down revolution! Tummy Time Mobile Entertainer can extends tummy time, versatile 2-in-1 toy, promotes baby's senses, motor skills and cognition with a selection of fun and engaging features and sounds. Set the mobile on music and lights mode to entertain baby; tapping mode to encourage baby to reach out and touch; or silent mode that let's baby quietly enjoy the rotation and peek-a-boo window.

Here to find more about Tummy Time Mobile Entertainer.

How to Choose an Award-Winning Baby Toy: A Parent's Guide

Editor's Note:

This article originally celebrated the 2019 Mother & Baby Awards winners. As part of our commitment to providing evergreen, valuable advice, it has been updated to be a general guide on what makes a baby toy "award-winning." The specific brands mentioned are for illustrative purposes of the product types that win, not as an endorsement of brands we may no longer carry.

What Makes a Baby Toy "Award-Winning"? A Look at the Industry's Best

For over 25 years, the Mother & Baby Awards have been one of the most rigorous and respected awards in the parenting industry. What makes them so special? They are judged by the real experts—an army of over a thousand real parents who live with these products for a month and give their honest, unfiltered opinions.

When a product earns this seal of approval, you can trust it's been thoroughly put through its paces for reliability, quality, and value for money.

Instead of just looking at a list of past winners, let's analyze the types of products that win and the key features that make them stand out. This will empower you to choose the best possible toys for your baby.

The Qualities of a Gold-Standard Baby Toy

Here are the categories of toys that consistently win awards and the features that make them shine.

Category 1: The Innovative Teether

Teethers are a must-have, but an award-winning one goes beyond a simple plastic ring.

• What to look for: A winning teether is often made from 100% food-grade silicone, making it soft, flexible, and completely safe. The design is ergonomic, with handles or shapes that are perfectly sized for tiny hands to grip. The most innovative feature is often a dual purpose, such as having textured bumps that not only soothe sore gums but also double as a teething gel applicator, helping parents apply medication right where it hurts.

Category 2: The Versatile Activity Center

The best activity centers are investments that grow with your child, providing value for many months.

• What to look for: Look for a product that converts and adapts. A winning model might transition from a seated entertainer for a younger baby into a walk-around or stand-and-play activity table for a toddler. It should offer 360 degrees of play, with a variety of engaging toys, lights, sounds, and textures to stimulate all of your baby's senses.

Category 3: The Developmental Play Gym

A simple mat on the floor is good, but an award-winning play gym is a hub of development.

• What to look for: The key is interactivity and adjustability. Look for play gyms with adjustable arches that can be moved to suit your baby's developmental stage. They should be rich with sensory experiences: dangling toys to encourage reaching and batting, baby-safe mirrors for self-discovery, and a variety of crinkly fabrics and soft textures on the mat itself.

How to Choose Your Own "Award Winner"

When you're shopping for your baby, you can act like your own judge. Don't just look at the brand name; look for the features that provide real value, support development, and make life easier and more fun for you and your baby.

9 Baby Hacks and Must-Haves to Make a New Mom's Life Easier

Being a mother in this modern era is not easy. The challenges are complex, and you're expected to be a master of time management and financial planning. You’ve probably heard people telling you that you need a stroller, a teether, a sterilizer—but with so many options out there, how do you know what kind to get?

Here, we give you the inside scoop on the real must-have items and the hacks that make all the difference.

9 Baby Hacks to Make Mom’s Life Easier

1. Stroller and Car Seat

• What they don’t tell you: You need a travel system AND a lightweight stroller.
  Yes, this is the top of the list because you can't leave the hospital without a car seat. A travel system is a lifesaver, allowing you to click the car seat out of its base and onto your stroller without waking the baby. But you won't always want to push that heavy system around. Having a second lightweight, easily collapsible umbrella stroller on hand for quick trips will save you tons of time and effort.

2. Baby Blankets

• What they don’t tell you: Get swaddle blankets made from a large, stretchy material.
  Swaddling comforts babies by reminding them of their snug days in the womb, helping them self-soothe and sleep better. But a difficult-to-use blanket is useless. Look for large swaddles (around 47x47 inches) made from a soft, breathable, and stretchy fabric like bamboo rayon or organic cotton. This gives you plenty of room to get a secure wrap that your little escape artist can't kick off in seconds.

3. Baby Carrier

• What they don’t tell you: Try it on before you buy it.
  A baby carrier that’s actually comfortable will be your best friend. Don't just buy one online without testing it. You need to look for one with easily adjustable straps for your shoulders and hips. This allows you to evenly distribute the baby's weight and save yourself from serious back pain.

4. Breast Pump

• What they don’t tell you: Portability and a "closed system" are key.
  If you plan on nursing and pumping, you need a reliable pump. If you’re heading back to work or are always on the go, invest in a sturdy, daily-use pump. Look for a portable "closed system" pump. This hygienic design has a barrier to prevent milk from getting into the tubing, making it safer and easier to clean.

5. Feeding Essentials

• What they don’t tell you: An anti-colic venting system is a non-negotiable feature.
  When choosing bottles, the most important feature is one that helps reduce gas and discomfort. Look for bottles with a built-in anti-colic venting system. These are designed to let air in while preventing your baby from swallowing it, which can make a huge difference for a gassy baby. A wide-neck design made from soft silicone also makes cleaning much easier.

6. Diaper Bag

• What they don’t tell you: Get one you don’t mind calling your purse.
  You'll be carrying this bag everywhere. As long as it has tons of pocket space, a washable matte finish, and straps that easily attach to your stroller, you’ll be good to go. Choose a style you genuinely love!

7. Teething Toy

• What they don’t tell you: Look for one that's ergonomic and can apply teething gel.
  There will come a time when you’ll do anything to make teething pain go away. The most effective teethers are more than just cute. Look for one made from FDA-approved food-grade silicone with an ergonomic design that's perfect for small hands to hold. The best ones have textured bumps on the head that not only feel good on sore gums but are also perfect for applying teething gel right to the source of the pain.

8. Breastfeeding Pillow

• What they don’t tell you: You need a compact one for travel.
  You will come to rely on this pillow to save your back during countless feeding sessions. In addition to your main one at home, get a second nursing pillow that’s compact and easy to carry around. This makes feeding on the go, at a friend's house, or while traveling infinitely more comfortable.

9. Baby Toys

• What they don’t tell you: Buy toys that serve more than one purpose.
  Raising a baby is expensive, so choose your toys wisely. The best toys are open-ended and multi-functional. Look for items made from durable materials like food-grade silicone or wood that can be a teether, a stacking toy, a bath toy, and even a baking mold all in one. The more ways a child can play with it, the more value it provides over time.

Always remember—everyone’s experience is different. So, don’t feel compelled to adopt our exact recommendations. This is what has worked well for us. But if you consider the essential categories and features we mentioned, you’ll be more than prepared for your baby

“Take a deep breath. It’s all going to be great!”