From “baby” to “everything we call baby.”
We started with baby products — and built strong, trusted bridges between Western brands and the Asian market.
But along the way, we noticed something beautiful: the people who care most deeply about babies… also care about pets, about women, and about the small joys of everyday life.
So, we expanded. Not just in category, but in purpose.
Today, BabyLux Asia is a regional brand strategy partner for companies who want to grow — the right way — in emerging Asia.
Still personal. Still picky. Still led by the heart.
“In Asia, relationships come first. We help you build them the way locals do — with care, patience, and presence.”
Credit: Cuboro Instagram Account
Credit: Sphero Instagram account
What We Believe
Our beliefs, in plain language
Real relationships > quick deals
We grow slowly on purpose. Trust takes time.No one-size-fits-all playbook
Every brand is different. So is every market.Listening beats pitching
We ask a lot of questions. That’s how we help better.Pet brands, toy brands, women’s wellness — yes, yes, and yes
If your brand makes people feel cared for, we’re probably a fit.We’re not a distributor. We’re a partner scout.
We don’t hold stock. We build relationships.
Where We Work
Small team. Big heart.
We’re not a giant agency. We’re a focused team who loves getting involved — from early brainstorms to in-market rollouts.
We’re here to guide, challenge, and cheer you on.
How to Work With Us
Let’s see if we’re a good match. We work best with brands that are thoughtful, curious, and willing to build things the right way — not just the fast way. If that sounds like you, we’d love to talk.
What the brand owners are saying about us
Katie from Matchstick Monkey
BabyLux Co. Ltd are a highly valued partner who have played a key role in the growth of Matchstick Monkey in Asian markets. From the beginning, BabyLux have been very professional and efficient with their dealings with us the brand, which gives us great confidence that they are representing us in an exemplary manner. We are always extremely impressed with the marketing efforts.
— Katie, Founder of Matchstick Monkey
Eleanor from Loulou Lollipop
BabyLux Asia is one of Loulou Lollipop's valuable partner in Asia. BabyLux's has expanded Loulou Lollipop successfully into the mainstream market with it's expertise and connection in the local market.
— Eleanor Lee, Co-founder of Loulou Lollipop
Mark from LollaLand
Lollaland has had the pleasure of working with BabyLux for over four years. Their team is professional and always prepared. Even though Lollaland experienced some growing pains, BabyLux has been always loyal and a great to work with. We hope to continue this relationship for many more years to come. I would recommend working with BabyLux without hesitation.
— Mark Lim, Founder of LollaLand