Words from founder of BabyLux

BabyLux is a baby product distributor, we distribute baby essentials and toy brands which originally a USA and European brands to China, Japan, Korea, Malaysia, Hong Kong, Singapore, Thailand, Vietnam and other parts of Asia for over 10 years. BabyLux stands for Luxurious Baby, as we believe every baby is the most precious little angle in every parent's life.

I set up BabyLux in 2012, followed by the birth of my first baby boy. We only deliver the very best baby products brands which can be trusted by our own. As new parents, I want to make sure that my wife and I had everything we could to make our baby boy enjoy this world. We understand raising babies will be tough, but why don’t we make it fun.

During the pandemic, we experienced the rising demand for STEM toys, thus we established our subsidiary, ToyBrain which focuses on STEM toys.

We promise to be very selective, we choose only the best from the best baby products, those baby essentials and toys brands whose award-winning International Baby and Children’s are distribute across China, Japan, Korea, Malaysia, Hong Kong, Singapore, Thailand, Vietnam, Malaysia by us and beyond traditional also online retailers through our partners.

Why choose BabyLux?

BabyLux understands that product quality is crucial, so it focuses on product differentiation. It offers parents unique daily essentials that stand out from the general market, targeting premium customer segments and implementing member referral programs. Additionally, BabyLux develops its own intellectual property (IP) to enhance sales.

For the brand owner:

1. We have more than hundreds sales channels in all over Asia and this number growing rapidly.

2. We are brand owner most important partner in Asia, assist you to deal with trademarks, intellectual property rights, and customs issues.

3. We have an abundant international sales experience and familiar with Asia’s countries cultural differences.

4. We have local representatives, saving brand owner management costs.

5. We collect the local insights, and we give feedback to the brand owner as a references for global business development.

For the resellers:

1. We have a complete marketing database is available for you.

2. We provide the best logistics advice and support, sharing our international business experience to you.

3. We are different from general distributors, we have the most flexible way to place orders.

4. We are sharing experiences from other Asia’s country who encountering the same problem.

Check here for more info about becoming authorized wholesaler.

New parents, regardless of nationality, who appreciate high-quality products and are seeking assistance in caring for their newborns, we hear you! We all know how frustrating it can be to have a parenting problem and not get the support you deserve. In this exciting new season, we look forward to blooming and growing with you. Contact us now - we'd love to hear from you!

What the brand owners are saying about us